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android instant apps

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Google simplifies requirements for Instant apps and games, support for app ads coming soon

One of the things that's unique to the Play Store compared to other mobile app stores is the ability to try out an app without having to download and install it. Android Instant Apps have been around for over two years now, with support for Instant Games added back in March, allowing potential users to play around with a game before deciding to download the full version. For developers, this provides a golden opportunity to get their app or game into the hands of users who would likely not have downloaded it otherwise, with the only real drawback being the small additional work involved in getting the Instant app up and running.

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Google Play Instant lets you tap and play games—no download and install needed

It's coming up on two years now since Google first introduced the idea of Android Instant Apps. Instead of users having to download and install a full app prior to using it, Instant Apps allowed developers to give users a way to jump right into app screens and start interacting with them, as easily as if they'd clicked a link to a webpage. Not only did that let you get things done faster, but also served as some smart advertising for devs; if a user liked what they saw with Instant Apps, they might consider downloading and installing the full thing.

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Android Instant Apps Is Google's New Way For You To Use Apps You Don't Have Installed

Sometimes content is just best accessed in its native app. But just as often, we have no need for that app beyond a single specific instance. To deal with this inefficiency, Google is introducing Android Instant Apps. For content that is deep-linked into participating apps, the app will seamlessly download and install to let you use it in that very moment.

The key to this working out, said Google's Ellie Powers, is having participating apps be built with modules.

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