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The words 'What is Google BigQuery' next to the Big query logo
What is Google BigQuery?

BigQuery plays a vital role in unlocking the potential of big data for businesses of all sizes

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In the world of technology, being a big company means dealing with big data, and working with large amounts of data isn't possible with traditional data processing techniques. Think of billions of rows on a spreadsheet, and use cases ranging from terabytes to petabytes of data. In some cases, these data warehouses can be more than an exabyte.

Google Analytics for Android now displays App+Web and Firebase properties (APK Download)

The first update following the Android app's redesign

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A major update for the Analytics Android app was released last month, complete with Google's updated Material Theme and other interface changes. Now another update has been released, allowing you to finally access App+Web and Firebase properties on the go, in addition to data from regular websites.

Most of Google's mobile applications have switched over to the company's updated Material Theme, but there are still a few holdouts. One of them was the Google Analytics app, which hasn't had a significant design update since 2016, but that has finally changed with version 4.0.

App usage went up 40% during the pandemic, according to report from App Annie

Consumer app spending is also up 25% on the Play Store year-over-year

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According to a recent report from App Annie, app use is up an incredible 40% year-over-year in Q2, driven in no doubt due to the ongoing pandemic. Between needing more apps for better work-from-home workflows and boredom from simply being stuck at home, the time we're spending using apps reached an all-time high of 200 billion hours during April, making last quarter the biggest yet for both app use, downloads, and consumer spending.

Google announced last month that it would be restructuring a number of its marketing and analytics tools into fewer brands with names that more clearly reflect what the products actually do. Part of the new slate of offerings is going live tomorrow in Google Marketing Platform, a combination of Google's existing DoubleClick and Analytics 360 suites.

Facebook Analytics, a tool that helps brands measure things like customer engagement, now has its own app. The service offers insights into user demographics, app usage, and more, and can even send push notifications when significant anomalies from normal user activity occur.

Analytics is a big business. It's not just about building a product, you need to know how to optimize it. Time can be spent more efficiently when you have the data required to point you in the direction of problems. To that end, Cloudflare—of DDoS mitigation fame—is releasing the Cloudflare Mobile SDK to help app developers better optimize networking performance. 

Motorola's acquisition by Lenovo has been a mixed bag, at the very least. While the company still makes some of the best budget phones around (like the G5 Plus), it has largely stopped delivering speedy Android updates, and its product lineup gets more confusing by the month. Despite those problems, Motorola is still doing just fine in the United States, and even doubled its market share compared to this time last year.

The latest mis-step from OnePlus occurred a few days ago, when a software engineer discovered that OxygenOS (the default ROM for OnePlus phones) was sending massive amounts of analytics data to the company. While many companies collect some amount of data to help fix bugs, OnePlus' data collection was far more than necessary. Some of the information being sent to the company's servers included the phone's IMEI number, the phone number, MAC addresses, mobile network names and IMSI prefixes, Wi-Fi connection info, the phone's serial number, and every app that was ever opened.

Analytics data is important for any software project. The data can help developers figure out what features people use, what bugs need to be fixed, and what/where the target market is. OnePlus, in its never-ending mission to make itself the worst Android phone manufacturer on the planet, has been discovered collecting massive amounts of analytics data from phone owners. The collected data includes IMEI numbers, MAC addresses, mobile network names and IMSI prefixes, serial numbers, and more.

Ever since its introduction many, many moons ago, Material Design was promised as an adaptable design language that's suited for our modern web: it works across platforms, it feels vibrant and responsive, and it brings layers and a sense of real interactions with something as static as a flat mobile or desktop screen. But even Google hasn't been diligent about implementing Material Design in its own sites. Contacts and Google+ are perhaps the most prominent two that got the makeover, but other entities still lag behind. (Like Calendar... Why?!)

Analytics may not be one of Google's most widely used apps, but it's an invaluable tool for administrators, website or app developers, bloggers, and anyone else who makes things using computers and the World Wide Web. The new version, 3.2, adds in a few improvements, namely landscape support and speed gains across the board.

Overview

April was a bit sparse when it comes to new apps - there aren't any real standouts, though Facebook certainly made a splash with its self-branded phone dialer. The rest of the best picks from last month are mostly advanced tools for power users, or in the case of the impressive edjing, experienced music producers. Here in no particular order are our picks for the best of the lot, plus a few honorable mentions that might have broader appeal.

Google has just announced its second new app in one day, releasing Google My Business to the Play Store. With the goal of "helping your business shine," My Business offers smart insights for your Google-connected business. From Google+ page insights to the ability to update your company's information, My Business helps you find and connect with "your people."

[New App] Cloud.tv Launches App Stats Beta, Lets Developers Obsessively Watch Rankings And Statistics

One of the truest shared experiences between people who create anything for public consumption is a ravenous desire to know how many people are using

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One of the truest shared experiences between people who create anything for public consumption is a ravenous desire to know how many people are using it and what they think. Just ask most bloggers and web developers, and you will hear how much they love the real-time statistics from Google Analytics. Unfortunately for app developers, there really isn't a great way to keep fresh information in front of our eyes without mashing the F5 key while staring at a web browser. The engineers at cloud.tv, known for HD Widgets, felt the same way and created App Stats, a very capable tracking and notification app.

Animoca: Samsung's Galaxy Tab 2 Line And The Kindle Fire Family Are Still The Most Popular Android Tablets Worldwide

Samsung's Galaxy Tab 2 Line And The Kindle Fire Family Are Still The Most Popular Android Tablets Worldwide

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A little less than a year ago, we saw a report that showed the Galaxy Tab was the most popular Android tablet, followed closely by the Kindle Fire. A lot has happened since then. The Nexus 7 has rolled out and set the new bar for what a small, cheap Android tablet should be. So, what's changed worldwide? Well, according to Animoca, not much.

One of the biggest problems Google faces with Android is avoiding a situation where one manufacturer controls so much of the market that everything else falls by the wayside. As study after study shows, though, this is becoming an increasing risk as Samsung gobbles up more customers. To wit, this survey from Localytics—a company that provides analytics for mobile apps— showed that of the top ten Android devices its customers used, eight were made by Samsung, and seven had the Galaxy brand attached.

Google Announces Mobile App Analytics, Lets You See The Who, Why, And Where Of Your Mobile App Users

In the second half of a double Google Analytics whammy, Google has introduced new features for mobile developers and marketers in the Analytics dashboard.

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In the second half of a double Google Analytics whammy, Google has introduced new features for mobile developers and marketers in the Analytics dashboard. While Google's other announcement, an Analytics mobile app, made our site's founder combustible with joy, this announcement is sure to bring cheer to those with products already in the Play store. These new features give insight into how Android users discover apps, along with their usage patterns, in order to enable developers and marketers to increase their products' reach and improve their performance.

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