Amazon Underground takes paid games and gives them away for free, with all the extra in-app purchases included. For users, it's a tempting way to get around handing over money for games you really want to play. The trade off comes in the form of ads and privacy. Amazon keeps up with every moment you spend gaming, because this is how it determines the amount of money to pay developers.
Rovio, the maker of Angry Birds, says it has tripled revenue for four of the games it has published on Amazon's app store by joining Underground. These four games—Angry Birds Rio, Angry Birds Slingshot Stella, Angry Birds Space, and Bad Piggies—have been available for free since Amazon first launched its new program. Read More
This may come as a surprise, but some people really hate spending money on apps. They're willing to deal with banner ads, pop-ups, videos, and any number of intrusions before approaching a button in the Play Store with the letters b, u, or y. Amazon figures there's money to be made off these folks, and Amazon Underground is its effort to do so. Now the retailer is expanding the service to Italy, Spain, and fourteen other parts of Europe. Read More
Whether you're a hardcore mobile gamer or just someone who likes to use games as a distraction to pass the time, basically everyone plays games on their smartphone and/or tablet. With the popularity of mobile games in recent years, however, we've also seen a rise in in-app purchases and higher-priced mobile games. But sometimes it's just hard to justify spending any additional money on virtualized currency or other in-game perks.
Amazon gets that, and the introduction of the Amazon Appstore and Amazon Coins are the company's answer to high game and IAP costs. First off, let's take a closer look at what's going on with Underground. Read More
When Amazon announced Underground, the remodeled Appstore that features the ability to play paid and freemium games (as well as other apps) for free, I immediately raised the question of how they planned to make money on this venture. Users obviously benefited by getting free stuff and certain developers would make more money since Amazon compensates them on a per-minutes-used basis. But where was the cash flow to Amazon?
A deeper dive into their developer documentation gives a clue. The following comes under a heading labeled "Interstitial Advertisements":
When a user launches an Amazon Underground app for the first time, a welcome message in the form of an interstitial ad plays.
Amazon has had some pretty great deals as part of its Free App of the Day, but apparently that's over now. The prolific retailer is replacing it with Amazon Underground, which includes "over $10,000 of apps and games that are actually free." Specifically, Amazon is giving away paid apps and in-app purchases with an agreement that reimburses app developers based on the amount of time the apps are actually used. Read More