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amazon underground


Get more for your money and never lose your game progress with Amazon Coins and the Amazon Appstore [Sponsored Post]

Why pay more than you have to for the games you love? When you use the Amazon Appstore, you can enjoy big savings with Amazon Coins. And for a limited time, you can get up to 30% refunded back to you when you make purchases in some of the most popular games around.

Amazon Coins are used to make in-app purchases just like cash in games downloaded via the Amazon Appstore, but at a discount to you. Each Coin has an equivalent value to one penny, so 100 Coins = $1.00. However, you don’t pay $1.00 for every 100 Coins. For instance, if you buy $100 worth of Amazon Coins, you will only pay $87 of your own money.

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Rovio Says It Has Tripled Revenue For Games In The Amazon Appstore By Joining Underground

Amazon Underground takes paid games and gives them away for free, with all the extra in-app purchases included. For users, it's a tempting way to get around handing over money for games you really want to play. The trade off comes in the form of ads and privacy. Amazon keeps up with every moment you spend gaming, because this is how it determines the amount of money to pay developers.

Rovio, the maker of Angry Birds, says it has tripled revenue for four of the games it has published on Amazon's app store by joining Underground. These four games—Angry Birds Rio, Angry Birds Slingshot Stella, Angry Birds Space, and Bad Piggies—have been available for free since Amazon first launched its new program.

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Amazon Underground Expands To Sixteen European Countries And Territories, Including Italy And Spain

This may come as a surprise, but some people really hate spending money on apps. They're willing to deal with banner ads, pop-ups, videos, and any number of intrusions before approaching a button in the Play Store with the letters b, u, or y. Amazon figures there's money to be made off these folks, and Amazon Underground is its effort to do so. Now the retailer is expanding the service to Italy, Spain, and fourteen other parts of Europe.

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Get More, Play More With The Amazon Appstore And Amazon Coins [Sponsored By Amazon]

Whether you're a hardcore mobile gamer or just someone who likes to use games as a distraction to pass the time, basically everyone plays games on their smartphone and/or tablet. With the popularity of mobile games in recent years, however, we've also seen a rise in in-app purchases and higher-priced mobile games. But sometimes it's just hard to justify spending any additional money on virtualized currency or other in-game perks.

Amazon gets that, and the introduction of the Amazon Appstore and Amazon Coins are the company's answer to high game and IAP costs. First off, let's take a closer look at what's going on with Underground.

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Amazon Underground, The Revamped Appstore That Offers Paid Apps And Features For Free, Will Be Supported By Ads That Play When You Open Up Apps

When Amazon announced Underground, the remodeled Appstore that features the ability to play paid and freemium games (as well as other apps) for free, I immediately raised the question of how they planned to make money on this venture. Users obviously benefited by getting free stuff and certain developers would make more money since Amazon compensates them on a per-minutes-used basis. But where was the cash flow to Amazon?

A deeper dive into their developer documentation gives a clue. The following comes under a heading labeled "Interstitial Advertisements":

When a user launches an Amazon Underground app for the first time, a welcome message in the form of an interstitial ad plays.

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Amazon Gives Details On How Amazon Underground Works For Developers Who Want To Make Money While Not Charging Users For In-App Purchases

When Amazon announced Amazon Underground, a new app marketplace where many freemium games are made "actually free," everything seemed pretty great. You can make in-app purchases on apps downloaded from Underground without actually spending money, which is my favorite way to buy things. Of course, if you spend much time thinking about how this must work behind the scenes, it's tough to see how this will be a winner.

Amazon has been kind enough to share the nitty gritty details. Here's the short version:

  1. Developers agree to waive the fees for in-app purchases
  2. Amazon pays developers 0.2 cents per minute of use, per user
  3. ???
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Amazon Ditches Its Free App Of The Day In Favor of Amazon Underground, With '$10,000 Worth of Apps And Games That Are Actually Free'

Amazon has had some pretty great deals as part of its Free App of the Day, but apparently that's over now. The prolific retailer is replacing it with Amazon Underground, which includes "over $10,000 of apps and games that are actually free." Specifically, Amazon is giving away paid apps and in-app purchases with an agreement that reimburses app developers based on the amount of time the apps are actually used.

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