Amazon has been rolling out Amazon Prime Now, its local service for delivering goods from nearby retailers in hours instead of days, in a few cities in the US. In India there is no Amazon Prime, so the same service is simply referred to as Amazon Now. (Not to be confused with Google Now, which doesn't have anything to do with shopping.) There was already a dedicated app for the American version, but now the Indian model gets one too.

Unfortunately Amazon Now suffers from the same drawback as all local delivery services: a limited services area. It's currently only available in Bangalore, and even there, only in specific PIN codes (the Indian equivalent of zip codes).

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