Guys, when Amazon announces stuff, they announce the hell out of some stuff. Like, who cares about subtlety? Not the folks at Amazon - they'll just go crazy on a Thursday morning and announce like nine new products all at once. I like their zeal.

Not only did they take the wraps off of a few new Fire tablets, but they also announced the recently-rumored Fire TV with 4K playback for $99, a new "gaming edition" bundle of said Fire TV for $140, and an updated Fire TV Stick with voice controls for $50. That's a lot of stuff. Let's dig in.

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