Hot on the heels of plans for Verizon to create their own market for Android, Amazon.com has decided that they will now create their own app market. Developers reportedly started receiving emails about a business opportunity from Amazon on September 25th. At that time, there were very few details aside from the fact that it was happening. Now, there is a bit more clarity from our friends at TechCrunch:

Okay, some details:

• For each sale of an App, we will pay you a royalty equal to the greater of 70% of the purchase price or 20% of the List Price as of the purchase date (70/30 is standard, this 20/80 split is somewhat odd and confusing)
• The List Price is apparently in place so that you can’t sell your app cheaper on other “similar services” — meaning other app stores, presumably
• The “similar services” should also include the forthcoming Chrome Web Store, if I’m reading this correctly
• There is a $99 fee to be a developer in this program (the same as Apple’s iOS developer program)
• It seems like if your app is available on other platforms, you have to make sure to update it at the same time on Amazon’s store that you do in any other store (this will piss off a lot of developers)
• Apps will have to be laced with Amazon DRM — meaning they will only work on devices they approve (obviously)
• Amazon has the right to pull any app for any reason (obviously)
• Apps can also be shown on amazon.com