ASUS is riding high on ZenFone Fever, and at an event in India called - wait for it - Zenfestival, the company announced a slew of new ZenFone models. ZenFone 2 Deluxe, ZenFone 2 Laser, ZenFone Selfie, and ZenFone Max. Well, actually, only one of them was new - the ZenFone Max. The Laser, Deluxe, and Selfie were all announced previously, but the Max is the only really interesting one anyway (it even has a laser, don't worry).

The ZenFone Max is clearly targeted at emerging markets, blending an extremely large 5000mAh battery (how thick is this phone?) with a much more modest Snapdragon 410 processor, compared to the speedy if power-hungry Intel Atoms in the standard ZenFone 2.

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