VSCO might not be as popular (or ego-driven) as Instagram, but it's made a comfortable name for itself among photography circles. Rather than dig through piles of low-effort content rated by likes or votes, VSCO strips things down to the just the basics: photos, messages, and you. Now the app is making it a bit easier to find the types of photos you might like, too, with a novel Discover feature that is advertised as being able to match emotional and aesthetic content, all powered by VSCO's pretentiously named "Ava" AI. 

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