You wouldn't know it, but you probably only use a small fraction of all the apps that Google has released for Android. Gmail, Chrome, Drive, Maps, Photos, these are only a sliver of Google's portfolio, which is now growing with the addition of one new app: Home service ads.
Like the name suggests, Home service ads is aimed at home professionals, like cleaners, locksmiths, plumbers, painters, and various repair and building businesses. It's under the AdWords Express umbrella and helps handymen and companies get listed and found through a Google search, but also lets them manage communications, quotes, and scheduling with their customers, while also receiving reviews for their work.
AdWords Express is an express version of AdWords that lets you set up and track ad campaigns from a mobile phone without spending too much time. It's not one of Google's core apps, so it's only now getting material design. Still, that's plenty reason to give version 2.0 a look. You know, a brief one, right before getting back to work.
There are a lot of challenges to running a small business effectively. Some people just don't have the time, patience, or desire to deal with tasks that aren't part of the core business, like taxes and advertising. To help with the latter, Google created AdWords Express, a simplified version of AdWords that makes advertising simple to set up and track without having to dedicate much effort. Today, Google also launched a handy app to make managing your AdWords Express account from your phone as simple as possible.
AdWords Express isn't a particularly complicated service and the app reflects that with a simple interface.