Advertising is a necessary evil. If you look around this very page, you'll see ads that keep Android Police afloat. (Unless you're blocking them, in which case you owe me a beer for every paragraph you read.) Google knows its way around ads - that's how an incredibly expensive, bandwidth-intensive video service like YouTube makes money. But if you could skip the annoying commercials before your videos, even the 5 second blips that require an extra click, would you?
In 1973 Disney released Robin Hood, a kid-friendly re-telling of the English outlaw legend with anthropomorphic animal characters. There wasn't anything odd about that - its previous release was The Aristocats. What was odd about the movie was the tonal shift to American folk music, with Texas-born singer Roger Miller providing the songs and narration, and even appearing as Robin Hood's musical merry man Alan-a-Dale (an animated rooster in this version).
Sorry, class, you don't get any extra credit for predicting this one. After some heated responses from consumers following the reveal of a controversial "supercookie" web traffic monitoring system, Verizon Wireless has announced that it will allow its customers to opt out of the lucrative and potentially dangerous advertising practice. Verizon Wireless spokeswoman Debi Lewis told The New York Times, "We have begun working to expand the opt-out to include the identifier referred to as the UIDH, and expect that to be available soon."
The system isn't technically using a "cookie" in the conventional browsing sense; UIDH stands for "unique identification header," a customized version of a standard HTTP header, in this case tailored specifically for Verizon.
The advertising for the latest round of Android software and devices has been pretty catchy. Have you seen the "party" ad? Nice. Google just posted four more short 45-second spots to the official Android account on YouTube, so you can expect to see these pop up on American television over the next few weeks. All of them star the cartoony Androidify figures, presumably including at least some created by users of the official app.
Pay $29 for a ticket to the top of 30 Rockefeller Center in Manhattan, and you can expect to see a few things: excellent views of downtown and Central Park, a few tidbits of NBC broadcasting history, some kid trying to surreptitiously drop pennies off the roof. But one thing you might not expect to see is a contextual ad for Google's latest search campaign unobtrusively hanging out on one of the coin-op binoculars.
Your Flipboard experience is going to change a little bit today. Users of the social-magazine-thing are going to start seeing full-screen video ads, which Flipboard kindly describes as "a deeper brand moment." It's not as annoying as it seems at first, though.
Are you curious to see how all the new parts of Android will work together? Do you want this information delivered in advertisement form? Would you prefer this ad to feature an attractive yet non-threatening male model, a generic alt-rock backtrack, and a cute doggy? Then sit back and watch, my highly-specific friend, because your world is about to be rocked.
OK, so Google's latest advertisement isn't exactly breaking the mold here, but it does show a pretty seamless transition between an Android L phone, an Android Wear watch, an Android Auto car, and finishing with Android TV.
There are a lot of challenges to running a small business effectively. Some people just don't have the time, patience, or desire to deal with tasks that aren't part of the core business, like taxes and advertising. To help with the latter, Google created AdWords Express, a simplified version of AdWords that makes advertising simple to set up and track without having to dedicate much effort. Today, Google also launched a handy app to make managing your AdWords Express account from your phone as simple as possible.