Android Police

Articles Tagged:

advertising

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Google confirms ads in your Discover feed are imminent

Google started testing ads in the Google app's Discover feed — then the Google Feed — around this time last year, with advertisements mixed in with non-sponsored content. The test wasn't popular; the proximity of the feed to many phones' home screens made the ads feel especially obtrusive. But it was apparently a hit with advertisers, as Google has announced that those ads will be the norm this year.

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[Update: More YouTube changes] YouTube losing advertisers after video reveals recommendation 'wormhole' of pedophiles

YouTube is the world's largest video sharing site, so it's no stranger to drama. Often, the turmoil is thanks to the incredible volume of content uploaded, which makes it infeasible to vet every video. YouTube has been called out in the past for hosting videos that portrayed cartoon characters in inappropriate ways, but the latest episode is somewhat creepier. YouTuber Matt Watson has revealed a bizarre and disturbing "wormhole" of pedophiles on the site.

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WhatsApp exec confirms the inevitable, says ads are coming to the app's 'Status' section

After a year of rumors and the departure of both co-founders, WhatsApp is officially getting ads. Vice-president Chris Daniels confirmed to Outlook India today that the days of an ad-free platform are numbered: "We are going to be putting ads in 'Status.' That is going to be [the] primary monetisation mode for the company as well as an opportunity for businesses to reach people on WhatsApp."

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Google Ad extensions coming to YouTube

Ad extensions were already popular in Google searches and now they’re making their way to YouTube. In a search, these snippets of information show useful details pertaining to the query. For example, if you’re looking for dry cleaning, an ad in your results might also include the address with a link to the map. Extensions can also include buttons to place a phone call or send a message, among other options.

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Google joins forces with Unity, extending ad reach to many more mobile games

More than half of all new mobile games are built on Unity's development engine, with 3 billion devices reached across both Android and iOS. That's an enormous potential audience just waiting to be served with high-quality advertising, something Google seems to have cottoned on to. Companies using Google's AdMob platform are getting access to Unity's vast catalog of mobile games after the two announced a new strategic partnership.

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WhatsApp to monetize by selling ads and charging business users

How to go about bringing in revenue is a problem Facebook has failed to solve in the four years since it acquired WhatsApp. The world's most popular messaging app cost roughly $22 billion, but other than a brief experiment with charging an annual 99-cent subscription fee, there has been no clear plan on how to monetize the service.

The company's reluctance to serve advertisements to its now 1.5 billion users is admirable, but it looks like that could change starting next year. According to the Wall Street Journal, there are plans to show ads in the Status section of the app.

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Google retires AdWords and DoubleClick brands in effort to streamline advertising products

Ads are big business. They're how the Google services we use — Search, Gmail, Maps — are available free of charge. Now, Google has announced that it's restructuring various advertising products, retiring the AdWords and DoubleClick brands in favor of some new, more straightforward brands: Google Ads, Google Marketing Platform, and Google Ad Manager.

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Google updates Ad Settings to give more info on how your ads are targeted

As you're hopefully well aware, pretty much everything you do online is tracked. Information about your activity is sold to advertisers, who then serve you ads based on a profile of you built up based on your habits. It's what keeps many services, like Google's, free. Now, Google has updated its Ad Settings to provide enhanced transparency about the whole process.

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Twitter introduces profile labels for US midterm general election candidates, political campaigning policy

After the 2016 US election, social media services have felt increasing pressure to improve the integrity and quality of information its users discover in their ecosystems. This week, Twitter announced US election labels, which essentially act as enhanced verified badges specially made for candidates running in this year's US midterm general election. The company also announced its "Political Campaigning Policy" to make it easier for users to understand exactly who is backing political ads. These are two steps Twitter is taking to make good on its vow to protect its users from misinformation and bad actors abusing its platform.

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Google expands Funding Choices to 31 more countries to help publishers offset lost ad revenue

It's an unfortunate fact, but none of your favorite websites — Android Police included — would be able to exist without ad revenue. Nobody likes to be bombarded with ads when they browse the web, which is why most of us use ad blockers. This is great for end users but potentially catastrophic for publishers, and that's why Google's Funding Choices exists.

Even if you aren't aware of it by name, you'll likely have come across it before. When you arrive on a site and a message pops up asking you if you're using an adblocker, that's likely Funding Choices at work.

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