Android Police

Articles Tagged:

advertising

42

Samsung sued for misleading water-resistance ads in Australia

Samsung began calling its flagship Galaxy phones "water-proof" or "water-resistant" with the Galaxy S7 series, which received an IP68 rating, meaning it should be okay to submerge it into up to five feet deep water for a maximum of 30 minutes. That hasn't stopped the company from aggressively marketing its phones as great devices to use at the pool or on the beach ever since, without actually covering any water damage under warranty. The Australian Competition & Consumer Commission (ACCC) disapproves of these "misleading advertisements" and is taking the Korean company to court over them.

Read More
65

YouTube AR makeup ads now in alpha for iOS as Google pushes 3D web ads

Linear, two-dimensional advertising remains the norm today, but it soon may give way to more immersive, three-dimensional experiences that incorporate augmented reality and interactive elements. Google has just announced some new tools for brands to take advantage of to up their engagement game both in web ads and on YouTube — we think you should be aware of them.

Read More
60

[Update: House committee investigating] Department of Justice reportedly may lead Google antitrust probe

The Department of Justice is preparing to conduct a wide-ranging antitrust investigation into Google's business practices, multiple sources have said to news agencies. The scope of the sweep looks to include the company's primary search and online advertising operations. The speculation comes in the wake of a series of penalties and further awaiting trials in other parts of the world on Google's anti-competitive behavior.

Read More
122

Google confirms ads in your Discover feed are imminent

Google started testing ads in the Google app's Discover feed — then the Google Feed — around this time last year, with advertisements mixed in with non-sponsored content. The test wasn't popular; the proximity of the feed to many phones' home screens made the ads feel especially obtrusive. But it was apparently a hit with advertisers, as Google has announced that those ads will be the norm this year.

Read More
137

[Update: More YouTube changes] YouTube losing advertisers after video reveals recommendation 'wormhole' of pedophiles

YouTube is the world's largest video sharing site, so it's no stranger to drama. Often, the turmoil is thanks to the incredible volume of content uploaded, which makes it infeasible to vet every video. YouTube has been called out in the past for hosting videos that portrayed cartoon characters in inappropriate ways, but the latest episode is somewhat creepier. YouTuber Matt Watson has revealed a bizarre and disturbing "wormhole" of pedophiles on the site.

Read More
132

WhatsApp exec confirms the inevitable, says ads are coming to the app's 'Status' section

After a year of rumors and the departure of both co-founders, WhatsApp is officially getting ads. Vice-president Chris Daniels confirmed to Outlook India today that the days of an ad-free platform are numbered: "We are going to be putting ads in 'Status.' That is going to be [the] primary monetisation mode for the company as well as an opportunity for businesses to reach people on WhatsApp."

Read More
16

Google Ad extensions coming to YouTube

Ad extensions were already popular in Google searches and now they’re making their way to YouTube. In a search, these snippets of information show useful details pertaining to the query. For example, if you’re looking for dry cleaning, an ad in your results might also include the address with a link to the map. Extensions can also include buttons to place a phone call or send a message, among other options.

Read More
11

Google joins forces with Unity, extending ad reach to many more mobile games

More than half of all new mobile games are built on Unity's development engine, with 3 billion devices reached across both Android and iOS. That's an enormous potential audience just waiting to be served with high-quality advertising, something Google seems to have cottoned on to. Companies using Google's AdMob platform are getting access to Unity's vast catalog of mobile games after the two announced a new strategic partnership.

Read More
71

WhatsApp to monetize by selling ads and charging business users

How to go about bringing in revenue is a problem Facebook has failed to solve in the four years since it acquired WhatsApp. The world's most popular messaging app cost roughly $22 billion, but other than a brief experiment with charging an annual 99-cent subscription fee, there has been no clear plan on how to monetize the service.

The company's reluctance to serve advertisements to its now 1.5 billion users is admirable, but it looks like that could change starting next year. According to the Wall Street Journal, there are plans to show ads in the Status section of the app.

Read More
5

Google retires AdWords and DoubleClick brands in effort to streamline advertising products

Ads are big business. They're how the Google services we use — Search, Gmail, Maps — are available free of charge. Now, Google has announced that it's restructuring various advertising products, retiring the AdWords and DoubleClick brands in favor of some new, more straightforward brands: Google Ads, Google Marketing Platform, and Google Ad Manager.

Read More