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Google wants to create new 'Privacy Sandbox' standards for online advertising and browsers

There's a very delicate balance when it comes to targeted advertising and violating user privacy — some folks even think it isn't possible to have both at all — but Google would like to establish a new set of standards for browsers that can allow the former without too much concern about the latter. The company is calling this initiative "Privacy Sandbox," and the company hopes it might help prevent privacy-violating workarounds like so-called "fingerprinting."

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51

Vizio fined $2.2 million for collecting customer viewing histories without consent

Looks like Vizio is pulling itself out of some hot water. The popular television manufacturer (among other products) has been fined $2.2 million, payable to the FTC and the State of New Jersey, for some pretty serious privacy violations. Starting in 2014, Vizio has sold Internet-connected TVs that track what the customers watch and send that data back to its servers.

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47

Facebook starts testing Sponsored ads in Messenger

Facebook Messenger is used by a lot of brands and businesses to communicate with their users, customers, or fans. According to Facebook, 1 billion messages are sent on the platform each month between businesses and users. So it only makes sense that Facebook wants to monetize that and businesses want to take advantage of it to reach more users with special offers or product ads. And that's what Facebook is starting to do.

In the coming weeks, a test group of people in Thailand and Australia will start seeing ads in their Facebook Messenger app. These will show up on the Messenger home screen below recent conversations, as is the case with birthday notifications or the list of currently active users.

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