These days advertising seems to be looking for an edge, a unique and original approach that will engage potential customers and hold their attention better than the bombastic and simple ads of days gone by. And then again, sometimes it doesn't... sometimes subtelty goes out the window, right before you apply a sign the size of a 25-story building to the other side of it. Such is the case with a Samsung advertisement in the Sokol district of Moscow, which uses a 262-foot tall building as a backdrop for the world's largest Galaxy S7 Edge.
Adverts for tech products tend to range wildly from being excellent to being excruciatingly terrible. When executed properly, they have the potential to be charming, funny, and effusive, and demonstrate the features of the product well. The latest marketing campaign for the Samsung Galaxy S7, starring rapper Lil’ Wayne, is a great example of that. But when they go wrong, they go really wrong, as seen by the TV spot for the new Huawei P9.
The star-studded advert features English actor Henry Cavill, who recently portrayed the Man of Steel in the craptacular Batman Vs Superman: Dawn of Justice, as well as Scarlett Johannson, who played a MacBook Pro in Her.
Here's a free tip, would-be criminals: don't tag yourself in photos of an active crime and then post said photos to social media. It's a 21st century problem for those whose leisure activities are just a little bit more than the law will allow, but Motorola has used that interesting situation as a springboard for its latest series of TV ads. The first one, "Photo Opp," is probably the very first time an Old West outlaw has ever been shown with a smartwatch.
Let's say that you're an advertiser, and you just paid six figures for a professionally developed mobile game. We'll call it "Flappy Curd," on the assumption that you are being contracted by a dairy consortium. Your game is a smash hit, winning rave reviews and racking up millions of downloads. But one crucial segment of the market is under-exposed: Verizon Wireless customers. That's because people on Verizon are spending so much money on data plans that if they download Flappy Curd (a 1.2GB game), they can't look at photos on Facebook for the rest of the month. What's a dedicated advertising manager to do?
Just before Apple's "Spring Forward" watch event last week, Google released a quick, fun, 17-second spot to promote its own wearable offerings, keeping with Android's new tagline "be together, not the same" by demonstrating that Android Wear watches already come in all sorts of shapes so you can "wear what you want."
Today, Google has released a full minute-long version of the spot, with even more watches and even more dancing. The video uses Shamir's On the Regular as a soundtrack, and features a ton of talented dancers including Dytto, Brian Smith, and dancers from StatusSilver.
It's been four months since the Nexus 6 went on sale in the US Google Play Store, complete with radio support for all five major US carriers. AT&T, T-Mobile, Sprint, and U.S. Cellular all sell the phone in one fashion or another, but Verizon has been interestingly silent on a subsidized carrier release. (Verizon Wireless doesn't play well with others.) But according to the latest promotional image on Verizon's website, it might be coming soon.
Droid-Life spotted the advertisement below earlier today. It's pretty self-explanatory, but all you can do at the moment is sign up for Verizon's promotional email.
There are a lot of people upset with Electronic Arts, and more than a few of them are unhappy about the company's mobile re-release of Dungeon Keeper. Even the CEO called the mobile game, which is riddled with in-app purchases alien to the original, "a shame." But an empty apology is unlikely to placate the United Kingdom's Advertising Standards Authority, which today declared EA's description of the game as "free to play" to be misleading advertising.
It all started with an email ad sent out highlighting the game's free status, which it shares with a depressingly high percentage of mobile games.
Samsung's advertising has been somewhat hit or miss lately, ranging from pretty decent scifi ads for the Galaxy Gear to cringe-worthy infomercials for the same product. But it looks like there's been something of a shift in the company's promotional direction, or at least in the way that it responds to Apple's sometimes hyperbolic TV ads. Check out this new one-minute spot for the Galaxy TabPRO 10.1.
The ad plays up the TabPRO's high-resolution screen with a better aspect ratio for movies versus the iPad Air, plus its ability to fit multiple apps on the screen at once, which has been a staple of TouchWiz for a while.
The first ad for the 2013 model of the Nexus 7 was pretty perfect: combining a nervous nerdy kid and a common fear somehow made for an incredibly effective way to show off Google's combination of hardware and services. These two new ads aren't quite so good as "Fear Less," but they combine the same nearly universal sentiments with tablet-focused features.
The first uses a student to show off Google Now's auto-populating cards, Google Play Music, Google's contextual search, and the new textbook rental features. Nothing mind-blowing, but if you've ever spent a sleepless night in high school or college, you know where that guy's coming from.