When you’re a developer with a massive portfolio of apps, you’re definitely going to want to encourage your users to try out as many as possible. About a year back we spotted Microsoft trying something along those lines by shadily sneaking app advertisements into Android’s share menu if the user had installed even one of its other apps. Following in Microsoft’s footsteps, Adobe has now started testing similar install suggestions for its own range of apps.
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As spotted on Reddit late last night, Google has started running advertisements in Times Square showing off the orange "coral" Pixel 4. The ad invites us to "set a reminder for October 15," the date of Google's upcoming Made by Google event, also set in New York City, at which the phone is expected to be announced.
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In case you were living under a rock this past week, it was hard to miss Samsung's big reveal for the Galaxy Note10. It was all over social media, news sites, televisions, and... notification trays. That's right, Samsung is once again spamming Galaxy phones with advertisements, this time for the Note10.
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Ever since Microsoft's Windows Phone plans failed, the company has doubled down on bringing its services to Android and making them feel right at home there. In an effort to promote the usage of its apps over ones from competitors, Microsoft has decided to use the share sheet as a sneaky spot for advertising. People who have already installed the company's Your Phone Companion or other Microsoft apps get helpful install suggestions in share and open menus, depending on the type of file they want to send or load.
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MIUI is one of the most powerful Android OEM skins, if you take the time to delve into it and put some prejudice aside. Sure, it has some shortcomings, like any other software, and it does some things in its own weird ways, but it has plenty of interesting features and additions. There's one aspect though that outright annoyed me when I tested the Poco F1: ads. Thankfully, Xiaomi is now recognizing they're a little too much and will be getting rid of some of them in future updates to MIUI.
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Google took an unprecedented step in the smartphone industry and launched its new midrange phones Pixel 3a and 3a XL for half the price of its flagship while still retaining the same camera quality the regular Pixels are loved for. Of course, the company didn't miss the chance to rub that fact into its competitors' noses and launched an ad campaign comparing the fictional $999 "Phone X" with the $399 Pixel 3a, implying that it takes way better pictures in the dark.
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Just this morning, we wrote about Google and the European Commission getting along, with Google proactively encouraging users to use other browsers and search engines than their own. Now, they're back at war. The Commission has fined Google €1.49 billion for breaching EU antitrust rules concerning AdSense.
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For some, the Super Bowl is all about the event itself: watching two teams play the last football game of the season — or see who ends up playing the Patriots in their last game of the year, if you're a cynic. For many others, including myself, it's just an excuse to get together with your friends, eat a bunch of unhealthy foods, and watch some frequently amusing, high-budget ads. If you're in the latter camp, Amazon pushed out one of its Super Bowl commercials for you to check out early, and it's pretty funny.
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In an age where smaller screen bezels are a selling point, a few companies have been caught modifying the appearance of their phones in adverts. One recent example was the Lenovo Z5, which had no bezels and no notch in the initial images, but the real phone had substantial bezels and a notch. The latest company do this is OnePlus, which seems to be trimming the 6T's bezels in advertisements.
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Google is on a marketing blitz with the Pixel 3 and 3XL, mostly showcasing the phones' fantastic camera performance. We've seen Eminem's 'Venom' music video, a few cringy Jimmy Kimmel clips, and other media recorded with Google's new flagships. The company also partnered with Condé Nast to use the Pixel 3 across some of its magazines and sites — including a video where a chef crammed a lot of butter into a Thanksgiving turkey.
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