After a year of rumors and the departure of both co-founders, WhatsApp is officially getting ads. Vice-president Chris Daniels confirmed to Outlook India today that the days of an ad-free platform are numbered: "We are going to be putting ads in 'Status.' That is going to be [the] primary monetisation mode for the company as well as an opportunity for businesses to reach people on WhatsApp." Read More
How to go about bringing in revenue is a problem Facebook has failed to solve in the four years since it acquired WhatsApp. The world's most popular messaging app cost roughly $22 billion, but other than a brief experiment with charging an annual 99-cent subscription fee, there has been no clear plan on how to monetize the service.
The company's reluctance to serve advertisements to its now 1.5 billion users is admirable, but it looks like that could change starting next year. According to the Wall Street Journal, there are plans to show ads in the Status section of the app. Read More
Samsung and Apple burning each other in commercials is a long-standing tradition at this point. Samsung's recent ads have been lackluster, like the recent 'Moving On' commercial that pitted the Galaxy S9 against... a four year-old iPhone. The company is now back with a new 'Ingenious' ad campaign, this time targeting the iPhone X. Read More
Ads are big business. They're how the Google services we use — Search, Gmail, Maps — are available free of charge. Now, Google has announced that it's restructuring various advertising products, retiring the AdWords and DoubleClick brands in favor of some new, more straightforward brands: Google Ads, Google Marketing Platform, and Google Ad Manager. Read More
As you're hopefully well aware, pretty much everything you do online is tracked. Information about your activity is sold to advertisers, who then serve you ads based on a profile of you built up based on your habits. It's what keeps many services, like Google's, free. Now, Google has updated its Ad Settings to provide enhanced transparency about the whole process. Read More
In what seems to be a limited test, the Google Feed has started showing ads for some users. The ads look like you'd expect: otherwise normal cards with a little green "Ad" badge in the corner. Unsurprisingly, people are not pleased. Read More
You know what my $800 smartphone is missing? Sponsored content and ads that are accessible with a hardware button. No one has ever actually said that and meant it, but that's what Samsung owners could be getting very soon. Verizon's Oath, which includes Yahoo and AOL properties, has announced a deal with Samsung to integrate its content and "native ads" into Bixby Home and pre-load more bloatware apps. As if you didn't already have enough reason to disable Bixby. Read More