It's no secret around these parts that we find HTC's advertising to be a little lackluster. Which is a shame because its hardware is not. For what it's worth, the company's CEO agrees and plans to ditch the "quietly brilliant" slogan for the One and instead shoot for the themes of "bold," "authentic," and "playful." Which, by a strange coincidence, also happen to be Peter Chou's list of the top three traits he's looking for in a woman on his OK Cupid profile*.
As we get closer and closer to Google I/O, speculation inevitably ramps up about what Mountain View will be unveiling this year to set the Android world on fire. The most likely plans involve boosting Play Store features and availability, given the recent push not only to expand into new countries, but to frame the Nexus line as a great content consumption platform. If Fortune is right, then Google may have a huge axe to swing in that battle with not one, but two different subscription music services coming soon.
When Android first came out, there were a lot of concerns about an open source OS. One of the biggest ones was, what if a company takes Android, strips everything Google out of it, and builds an entirely new platform on top of it? Well, Amazon seems dead set on making sure we know what that's like. The company has already built its own Appstore, content delivery services, and closed hardware on top of Google's baby.
As if you needed another reason to hate the very concept of Airpush ads in Android apps, there is now a lawsuit alleging that these ads have been used to bilk consumers out of some real cash. The class-action complaint, filed in U.S. District Court of Colorado takes aim at developer GoLive Mobile and the Airpush ad network. If the claims are accurate, there has been some seriously seedy stuff going on.
The nation's smallest national carrier has to score points with customers somewhere, and providing free visual voicemail has been one of those places. Some of the big players charge Android users a monthly fee for this feature. Well, T-Mobile has to defray the monstrously large costs of making your voicemail easier to access somehow, right? In the newest version of T-Mobile's official visual voicemail app, it has chosen to include banner ads.
When the new Kindle Fire and HD models were announced three days ago, the tech world was abuzz with the fact that Amazon has laced them with "Special Offers" in order to keep the cost down. Immediately, one question came to everyone's mind: will I be able to remove the ads?
Initially, there was some confusion on the answer to that questions. We actually heard reports from both sides of the fence - some said "yes, the ads will be removable," while others stated that they were there to stay.
In a post to Google's Mobile Ads blog today, YouTube Group Project Manager Phil Farhi announced that those pre-video, skippable advertisements you've seen on YouTube (they're officially called TrueView in-stream video ads) are quick on their way to mobile devices.
Fahri cites greater ROI as the primary benefit of multi-platform ad exposure through YouTube and its associated mobile experiences, also noting that "today, most of us watch video on our smartphones and tablets, as well as our PCs." This consumption-oriented behavior pattern's spread across multiple platforms effectively opens the door for what Fahri calls "multi-screen campaigns," which not only expose viewers to an advertiser's campaign across multiple devices, but also – and perhaps more importantly – improves brand recall.
In an e-mail sent out to Play Store developers earlier, Google announced several updates to its developer program policy. The e-mail mentioned changes in policy including clarification to payment policy regarding subscription billing, the restriction of the "use of names or icons confusingly similar to existing system apps" (a statement that brings back memories of Facebook's "Messenger" gaffe), clarification regarding dangerous products, and practices that violate the Play Store's spam policy, all in addition to a stringent new Ad Policy.
Lightopus is a top-down arcade-style game that prides itself on being very pretty. In this game, you play as the last adult Lightopus, and it's up to you to save the young of your species from the monsters of the Abyss. You do this by zipping around the screen and dodging enemies as you collect your offspring, known as bulbies.
The description isn't lying when it says the game is system-intensive.
Airpush and similar notification spammers, your days are numbered. The people have spoken - everyone universally hates these types of ads, and Google actually listened to our numerous complaints.
In Jelly Bean, you can not only figure out exactly which app caused a notification by long-pressing it and selecting App Info - you can actually disable notifications on a per-app basis altogether. That, my friends, is not just a slap in Airpush's face - it's a swift kick in its private parts.