Millennial Media has released their Mobile Mix for October, and at first sight, the results are fairly impressive. Before diving in, though, it's important to note that the statistics are based on ad clicks, rather than a population sample. However, that doesn't mean they don't help express the overall trends, so with that in mind, let's take a quick look at the highlights.
· This month, for the first time, Android tied with iOS as the largest Smartphone OS on our network, with an 8% increase month-over-month and 37% impression share on our network.
When you use free software, ads are usually part-and-parcel of the experience. However, typically developers are considerate enough to limit the advertising to within the app itself. Sadly, whoever programmed the popular document viewing application QuickOffice lacks such scruples and has decided to start pushing notifications to users, inviting them to upgrade to the paid version of their app. In many cases, QuickOffice is pre-installed with a phone's version of Android - even something carrier agnostic like the Nexus One - and is difficult to remove, leaving non-root users at the mercy of the app's creators. Read More
I am live here at the AppNation conference in San Francisco, and after San Francisco mayor Gavin Newsom's welcome speech, in which he tried to get a bunch of developers to make apps for the government for free (yeah, riiight), we are looking at a mobile report from Nielsen, called The State Of Mobile Apps.
Nielsen, one of the largest media research companies in the world, compiled a report containing a few interesting metrics, such as:
- Most Popular Apps
- Application Discovery Methods
- Free VS Paid Apps
- App Billing Preference
- a few Advertising related stats
You can download and read the full report below, but before you do that, I wanted to highlight one metric that I found the most interesting. Read More
Yesterday we published a piece regarding Astro File Manager’s now-mandatory ads. Earlier today, the developer of Astro (Metago) released Astro File Manager Pro. It comes in at $2.99, and its only “Pro” feature at the moment is that it removes ads from the application.
Some users may feel this is a cheap-shot. I disagree. Metago has taken the high ground in regard to the paid apps philosophy, here’s how. Read More