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Instagram Feeds Will Start Displaying Ads In The Next Couple Of Months For Users In The US

Like most social networks, Instagram doesn't cost a cent to use, but it costs billions of them to own and run. Facebook paid a pretty penny to acquire the network last year, and the time has come to recoup those costs. Soon Instagram will start dishing out ads in the middle of your feed, and it will do so in a way Facebook users should already be familiar with.

Instagram

The rollout is expected to take place over the next couple of months to users in the US, at which point they will start seeing the occasional ad pop up in their Instagram feeds.

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[APK Teardown / What's Really New] Gmail 4.6: Ads Are Coming To Gmail For Android, Unsent Messages Warning, And More

Now that the insane week of Google app updates has passed (gotta love those Rollout Wednesdays, right?), I've had some time to dig into the APKs and have found a number of interesting things in some of them.

We'll start with Gmail, which received a fairly significant Card UI update with version 4.6.

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Ads are coming to Gmail

The most significant under-the-hood and probably not active yet addition to Gmail 4.6 is ads.

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Motorola Debuts New "Lazy Phone" Ad Campaign For The Moto X With Three Hilarious Videos

HTC paid a pretty penny to sign Robert Downey Jr. for their new ad campaign aimed at completely redefining their brand, but we're still left scratching our heads as to whether it's going to pay off. Their first lengthy commercial was certainly quirky, but it didn't tell us anything about what HTC phones can do, and I'm not quite sure if they remembered to bring the funny. On the other hand, Motorola's new "Lazy Phone" campaign for the Moto X is absolutely comical, and it does everything a series of phone commercials should.

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[Editorial] Screw The Price - If You Want Good Android Games, Open Your Wallet And Start Buying Them

Android devices are getting more powerful by the month. In just a short period of time, mobile gamers are no longer content to fill their time with ports of desktop flash games, or even decade-old Grand Theft Auto titles, and have come to expect 3D spin-offs that look somewhat convincingly like their PC equivalents. This is great, but there's a catch - it won't come free. If gamers want better games to come to mobile platforms, they're going to have to stop their moaning and buy the games as they come out.

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Sprint Announces Lumen Toolbar, Brings Your Sprint Phone One Piece Of Crapware Closer To BonziBuddy

If you use the stock browser on the Sprint Samsung Galaxy S4, you may notice the strange button in the corner. That, ladies and gentlemen, is the Lumen Toolbar. It shipped on the S4, but Sprint is just now detailing it as part of the carrier's Pinsight Media+ mobile advertising program. You know those obnoxious toolbars that programs are always trying to cram on your PC? This is the same thing, but your carrier is doing it to you.

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Imgur App Drops Ads "By Popular Demand" After Only One Day, Adds New Widget

It's important to be able to admit when you're wrong. Imgur, everyone's favorite image hosting site and backbone of Reddit, took its mobile app out of beta on Monday. The developers removed the ads late yesterday after getting a piece of everyone's mind.

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So, now the app is back to it's ad-free state, but that isn't the entirety of the update. The widget has been revamped and a few crashes sorted out.

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[New Game] Undead Soccer Is A Solid Casual Game That Must Be The Victim Of A Serious Pricing Error

Zombies are cool, and soccer is cool (in the right context). In fact, kicking a super-powered soccer ball at zombies is probably one of the cooler concepts I've heard lately. Undead Soccer from Bulkypix is a casual title that's a little bit first-person shooter, and a little bit sports game. It's also a little bit greedy, but we'll get to that.

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Undead Soccer basically involves flicking soccer balls at the approaching hoard of zombies in order to survive.

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HTC Ditches 'Quietly Brilliant' Tagline For Something Louder, Doubles Marketing Budget With Extra Emphasis On Digital

It's no secret around these parts that we find HTC's advertising to be a little lackluster. Which is a shame because its hardware is not. For what it's worth, the company's CEO agrees and plans to ditch the "quietly brilliant" slogan for the One and instead shoot for the themes of "bold," "authentic," and "playful." Which, by a strange coincidence, also happen to be Peter Chou's list of the top three traits he's looking for in a woman on his OK Cupid profile*.

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[Rumor] Google May Launch Not One, But Two Music Subscription Services, One For YouTube, One For The Play Store

As we get closer and closer to Google I/O, speculation inevitably ramps up about what Mountain View will be unveiling this year to set the Android world on fire. The most likely plans involve boosting Play Store features and availability, given the recent push not only to expand into new countries, but to frame the Nexus line as a great content consumption platform. If Fortune is right, then Google may have a huge axe to swing in that battle with not one, but two different subscription music services coming soon.

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Amazon, Not Content With Duplicating Everything Else Google Does, Releases A Mobile Ad API

When Android first came out, there were a lot of concerns about an open source OS. One of the biggest ones was, what if a company takes Android, strips everything Google out of it, and builds an entirely new platform on top of it? Well, Amazon seems dead set on making sure we know what that's like. The company has already built its own Appstore, content delivery services, and closed hardware on top of Google's baby.

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