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Sprint Announces Lumen Toolbar, Brings Your Sprint Phone One Piece Of Crapware Closer To BonziBuddy

If you use the stock browser on the Sprint Samsung Galaxy S4, you may notice the strange button in the corner. That, ladies and gentlemen, is the Lumen Toolbar. It shipped on the S4, but Sprint is just now detailing it as part of the carrier's Pinsight Media+ mobile advertising program. You know those obnoxious toolbars that programs are always trying to cram on your PC? This is the same thing, but your carrier is doing it to you.

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Imgur App Drops Ads "By Popular Demand" After Only One Day, Adds New Widget

It's important to be able to admit when you're wrong. Imgur, everyone's favorite image hosting site and backbone of Reddit, took its mobile app out of beta on Monday. The developers removed the ads late yesterday after getting a piece of everyone's mind.

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So, now the app is back to it's ad-free state, but that isn't the entirety of the update. The widget has been revamped and a few crashes sorted out.

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[New Game] Undead Soccer Is A Solid Casual Game That Must Be The Victim Of A Serious Pricing Error

Zombies are cool, and soccer is cool (in the right context). In fact, kicking a super-powered soccer ball at zombies is probably one of the cooler concepts I've heard lately. Undead Soccer from Bulkypix is a casual title that's a little bit first-person shooter, and a little bit sports game. It's also a little bit greedy, but we'll get to that.

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Undead Soccer basically involves flicking soccer balls at the approaching hoard of zombies in order to survive.

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HTC Ditches 'Quietly Brilliant' Tagline For Something Louder, Doubles Marketing Budget With Extra Emphasis On Digital

It's no secret around these parts that we find HTC's advertising to be a little lackluster. Which is a shame because its hardware is not. For what it's worth, the company's CEO agrees and plans to ditch the "quietly brilliant" slogan for the One and instead shoot for the themes of "bold," "authentic," and "playful." Which, by a strange coincidence, also happen to be Peter Chou's list of the top three traits he's looking for in a woman on his OK Cupid profile*.

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[Rumor] Google May Launch Not One, But Two Music Subscription Services, One For YouTube, One For The Play Store

As we get closer and closer to Google I/O, speculation inevitably ramps up about what Mountain View will be unveiling this year to set the Android world on fire. The most likely plans involve boosting Play Store features and availability, given the recent push not only to expand into new countries, but to frame the Nexus line as a great content consumption platform. If Fortune is right, then Google may have a huge axe to swing in that battle with not one, but two different subscription music services coming soon.

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Amazon, Not Content With Duplicating Everything Else Google Does, Releases A Mobile Ad API

When Android first came out, there were a lot of concerns about an open source OS. One of the biggest ones was, what if a company takes Android, strips everything Google out of it, and builds an entirely new platform on top of it? Well, Amazon seems dead set on making sure we know what that's like. The company has already built its own Appstore, content delivery services, and closed hardware on top of Google's baby.

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Lawsuit Claims Airpush Ads Responsible For Shady Premium Rate Charges

As if you needed another reason to hate the very concept of Airpush ads in Android apps, there is now a lawsuit alleging that these ads have been used to bilk consumers out of some real cash. The class-action complaint, filed in U.S. District Court of Colorado takes aim at developer GoLive Mobile and the Airpush ad network. If the claims are accurate, there has been some seriously seedy stuff going on.

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T-Mobile Updates Official Visual Voicemail App With Annoying Banner Ads

The nation's smallest national carrier has to score points with customers somewhere, and providing free visual voicemail has been one of those places. Some of the big players charge Android users a monthly fee for this feature. Well, T-Mobile has to defray the monstrously large costs of making your voicemail easier to access somehow, right? In the newest version of T-Mobile's official visual voicemail app, it has chosen to include banner ads.

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Users Will Be Able To Opt Out Of Kindle Fire/HD Ads For A One-Time Fee Of $15

When the new Kindle Fire and HD models were announced three days ago, the tech world was abuzz with the fact that Amazon has laced them with "Special Offers" in order to keep the cost down. Immediately, one question came to everyone's mind: will I be able to remove the ads?

Initially, there was some confusion on the answer to that questions. We actually heard reports from both sides of the fence - some said "yes, the ads will be removable," while others stated that they were there to stay.

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Google Brings TrueView In-Stream YouTube Advertisements To Mobile Devices

In a post to Google's Mobile Ads blog today, YouTube Group Project Manager Phil Farhi announced that those pre-video, skippable advertisements you've seen on YouTube (they're officially called TrueView in-stream video ads) are quick on their way to mobile devices.

Fahri cites greater ROI as the primary benefit of multi-platform ad exposure through YouTube and its associated mobile experiences, also noting that "today, most of us watch video on our smartphones and tablets, as well as our PCs." This consumption-oriented behavior pattern's spread across multiple platforms effectively opens the door for what Fahri calls "multi-screen campaigns," which not only expose viewers to an advertiser's campaign across multiple devices, but also – and perhaps more importantly – improves brand recall.

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