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Google Aims To Improve Ad Experience By Eliminating Accidental Clicks

If you're a user, accidentally clicking an ad on a mobile site or in the middle of a game is frustrating. If you're an advertiser, accidental clicks lead to lower conversion rates. Accidental clicks are just bad all the way around.

To that end, Google is introducing new mechanisms to prevent as many accidental clicks as possible.

First, Google is blocking clicks that happen close to the edge of the ad image.

Second, Google will block clicks on app icons for in-app interstitial ads, so you won't need high precision to hit the little X button and return to your game.

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HTC Confirms Ads Are Coming To BlinkFeed, But You'll Be Able To Opt Out

A recent post from @Upleaks claimed that ads were coming to HTC BlinkFeed, but the company had nothing to say at the time. Today it's official—BlinkFeed will have native ads as part of a pilot program in the US, UK, Germany, Taiwan, and China. If you're bummed about that, it's not the end of the world. You will be able to opt out.

BlinkFeed-Monetization

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[Update: Changelog Posted] Play Newsstand 3.4 Rolls Out With Some UI Tweaks, Information Sharing With Publishers, And More [APK Teardown + Download]

It seems like forever since we've talked about an update to Newsstand, but we get to change that with today's bump to version 3.4. In terms of user-facing features, this release is essentially focused on visual changes. Adjustments have been made to the navigation drawer, some icons, and at least one button. The potentially bigger news comes via a teardown that reveals Newsstand will enable customers to share details and verify their subscriptions with publishers, and that Google may be testing in-content advertisements for some content.

What's New

Changelog Posted

It's been a few days, but Google just posted the changelog to Newsstand 3.4, and it looks like a lot of algorithm changes.

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YouTube Is Getting Ready To Offer An Ad-Free Subscription Option

Advertising is a necessary evil. If you look around this very page, you'll see ads that keep Android Police afloat. (Unless you're blocking them, in which case you owe me a beer for every paragraph you read.) Google knows its way around ads - that's how an incredibly expensive, bandwidth-intensive video service like YouTube makes money. But if you could skip the annoying commercials before your videos, even the 5 second blips that require an extra click, would you? You'll probably have that option soon.

youtube

Tired of seeing these?

A recent email sent to active YouTube channel operators says that Google is getting ready to implement a subscription-based, advertising-free option.

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Forbes' Interview With Sundar Pichai Hints At An Uncoupling Of The Various Google+ Entities, Further Monetization Options On Mobile, And Google's Future Strategies

The Czar has spoken. After his anointment as Google's Senior Vice President of Products last October, which put him in charge of Chrome, Android, search, ad technology, Google+, Maps, social, commerce and infrastructure, Sundar had been operating in incognito mode, occasionally letting loose a few tidbits of information, like Inbox' deployment to Apps users. In a recent interview with Forbes, the man behind most of the things we talk about here on Android Police has answered some interesting questions regarding his vast portfolio of products, tried to put an end to a few concerns, and remained mum about other issues.

On Google+

The most intriguing section of the interview starts when Google+ is addressed.

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InBrief
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Google Has Started Automatically Converting Flash Ads To HTML5

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Google Announces The Arrival Of Ads In Play Store Searches And $7 Billion Paid To Devs In The Last Year

In the early days of Android, developers had to be serious nerds to pay the platform any real attention. After all, the real money was on iOS. Google has been working to make Android more hospitable to developers, and in that spirit, there's a change coming to the Google Play app—ads. Just like in regular Google Searches, you will soon see sponsored results at the top of the list.

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Imgur Pro Is Now Free And Ad-Supported—Anyone Who Paid In The Past 30 Days Will Get A Refund

Imgur Pro is a way to upload more images to your account, reduce image compression, and keep tabs on who your 100 top referrers happen to be. It also removes ads. Now, to celebrate the site's sixth year, Imgur Pro is going away, and most of its perks are going out to users for free (just say bye-bye to that ad-free part).

The image sharing site's upgrade page has already disappeared.

Screenshot 2015-02-09 at 3.25.07 PM

This...

Screenshot 2015-02-09 at 3.35.19 PM

Now looks like this.

Imgur Pro previously cost users somewhere between $2.95 a month and $24 a year. Now the site is transitioning entirely to an ad-supported model. This means the ad-free part of pro accounts is going away, and one small display ad will be shown on each page.

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Gameloft Releases N.O.V.A. 3 Freedom Edition, A Free Version Of N.O.V.A. 3 With Ads And No In-App Purchases

Gameloft has a number of "top-tier" properties like Modern Combat and Asphalt, but it's been a while since N.O.V.A. got any love. That's Gameloft's totally-not-a-ripoff-of-Crysis sci-fi shooter. Well, there's a new version of N.O.V.A., but it's mostly the same as the last one. This is N.O.V.A. 3 Freedom Edition. It's the same game, but it costs nothing to download and has no in-app purchases. The catch is that N.O.V.A. 3 Freedom Edition has ads.

1 2 3

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Nexus 6 And Android L Make Early Cameo Appearance In New Android Ad Campaign 'Be Together, Not The Same'

It feels like Android L and the Nexus 6 are set to drop at any moment—you can almost sense the #NexusWarriors gathering at the fringes of the internet, ready to storm all the comment sections everywhere and tell you how great the Nexus 6 is. And maybe it will be, but for now all we have is a taste of what's to come with a leaked copy of Google's new Android ads with the slogan "Be Together, Not The Same." It includes a cameo by what appears to be the Nexus 6 running Android L. Also, I'm pretty sure the phone is rendered to scale with the people in this ad.

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