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Google Ad extensions coming to YouTube

Ad extensions were already popular in Google searches and now they’re making their way to YouTube. In a search, these snippets of information show useful details pertaining to the query. For example, if you’re looking for dry cleaning, an ad in your results might also include the address with a link to the map. Extensions can also include buttons to place a phone call or send a message, among other options.

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Amazon reportedly planning free, ad-supported video service for Fire TV

Amazon is cooking up a new streaming video service exclusively for its Fire TV devices, according to a report from The Information. The app, tentatively called Free Dive, won't cost a subscription fee, instead generating revenue for Amazon by showing viewers targeted advertisements.

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WhatsApp to monetize by selling ads and charging business users

How to go about bringing in revenue is a problem Facebook has failed to solve in the four years since it acquired WhatsApp. The world's most popular messaging app cost roughly $22 billion, but other than a brief experiment with charging an annual 99-cent subscription fee, there has been no clear plan on how to monetize the service.

The company's reluctance to serve advertisements to its now 1.5 billion users is admirable, but it looks like that could change starting next year. According to the Wall Street Journal, there are plans to show ads in the Status section of the app.

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Samsung's new 'Ingenius' commercials poke fun at the iPhone X

Samsung and Apple burning each other in commercials is a long-standing tradition at this point. Samsung's recent ads have been lackluster, like the recent 'Moving On' commercial that pitted the Galaxy S9 against... a four year-old iPhone. The company is now back with a new 'Ingenious' ad campaign, this time targeting the iPhone X.

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Google retires AdWords and DoubleClick brands in effort to streamline advertising products

Ads are big business. They're how the Google services we use — Search, Gmail, Maps — are available free of charge. Now, Google has announced that it's restructuring various advertising products, retiring the AdWords and DoubleClick brands in favor of some new, more straightforward brands: Google Ads, Google Marketing Platform, and Google Ad Manager.

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Google updates Ad Settings to give more info on how your ads are targeted

As you're hopefully well aware, pretty much everything you do online is tracked. Information about your activity is sold to advertisers, who then serve you ads based on a profile of you built up based on your habits. It's what keeps many services, like Google's, free. Now, Google has updated its Ad Settings to provide enhanced transparency about the whole process.

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Ads are appearing in Google Feed for some

In what seems to be a limited test, the Google Feed has started showing ads for some users. The ads look like you'd expect: otherwise normal cards with a little green "Ad" badge in the corner. Unsurprisingly, people are not pleased.

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Facebook Stories are getting video ads

Posting social media updates is so yesterday. Stories are all the rage now with big players like Snapchat and Instagram racking up many millions of Stories each day. Now, Facebook's version of stories has hit a big user milestone—150 million daily users. Being Facebook, that means it's time to start pushing ads.

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Samsung will cram bloatware apps from Verizon's Oath into its phones

You know what my $800 smartphone is missing? Sponsored content and ads that are accessible with a hardware button. No one has ever actually said that and meant it, but that's what Samsung owners could be getting very soon. Verizon's Oath, which includes Yahoo and AOL properties, has announced a deal with Samsung to integrate its content and "native ads" into Bixby Home and pre-load more bloatware apps. As if you didn't already have enough reason to disable Bixby.

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German Supreme Court rules Adblock Plus practices legal in final decision

German-based eyeo, parent company of popular ad blocker Adblock Plus, announced yesterday that it had won a case against publishing house Axel Springer heard in the German Supreme Court, putting an end to a longstanding legal dispute and affirming with finality that both the blocking of ads and allowing certain unobtrusive ads to be exempt from that blocking—a practice called whitelisting—are legal in the country.

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