More than half of all new mobile games are built on Unity's development engine, with 3 billion devices reached across both Android and iOS. That's an enormous potential audience just waiting to be served with high-quality advertising, something Google seems to have cottoned on to. Companies using Google's AdMob platform are getting access to Unity's vast catalog of mobile games after the two announced a new strategic partnership. Read More
What you read is true. If you're an AdSense customer and want to keep an eye on your AdSense and AdMob accounts, the oft-requested widget is finally part of the official AdSense app. Breathe a sigh of relief – you're days will be be better moving forward, everything will be more convenient, and life as a whole is going to be good, maybe even great. All thanks to this convenient widget.
But there's even more! AdSense will now respect your timezone settings and automatically adjust the figures according to the Home tab on the AdSense website. Isn't that sweet? Otherwise, you'll also get lifetime earnings support in all reports and translations in 24 different languages. Read More
When Android first came out, there were a lot of concerns about an open source OS. One of the biggest ones was, what if a company takes Android, strips everything Google out of it, and builds an entirely new platform on top of it? Well, Amazon seems dead set on making sure we know what that's like. The company has already built its own Appstore, content delivery services, and closed hardware on top of Google's baby. Now it's taking aim at Mountain View's money maker: ads.
The new mobile ads API will allow developers to easily embed advertisements in their apps. Read More
Mobile advertising is an unavoidable part of the Android experience - in fact, some would make the case that it's the whole reason for Android coming to exist in its current form. But that doesn't meant that it can't be improved. So Google's AdMob team has been looking at ways of making delivered ads both less intrusive and more functional, namely by cutting down on unwanted activations.
According to the post on Google's Mobile Ads Blog, accidental and non-intentional taps on the ad space are one of the biggest problems they've had to deal with. It's claimed that even the advertiser isn't too keen on accidental visits, since they're using up server resources on a customer who isn't necessarily all that valuable. Read More
Appbrain, which we here at AP use to this day thanks to a few handful features that the Play Store still hasn't implemented, analyzed 140,000 Android apps and came up with a list of the top 10 ad networks.
While they don't openly state the source of this data, I am willing to bet that it comes from analytics reported by their Ad Detector app which hit the Play Store a few months back. The app itself, much like Lookout Ad Network Detector, is very handy - it lets users figure out what ad networks, social SDKs, and even developer tools are used by apps installed on their devices. Read More
Today we're having a look at AdMob's latest monthly mobile metrics report which includes some information that may be of interest to the Android community, especially developers.
Top 10 Android Devices
One particularly interesting piece of information is their ranking of the top ten Android smartphones in terms of market share, based on data collected by AdMob in May of this year. You can view the list and each handset maker’s own market share below.
Combined, HTC and Motorola are dominating the Android handset market with an 83% share. It's going to be very interesting to see how the stats change in the coming months with Samsung, currently at 5% (at least in the top 10 list), gunning full speed to regain their own Android market share. Read More
AdMob, one of the world's largest mobile advertisement networks, posted a report (PDF) yesterday citing various mobile related statistics for the period of February 2009 to February 2010.
We've looked through all the boring stuff and pulled out the interesting highlights (you all like highlights, don't you?).
Here are the highlights that we've cherry picked out of it for you (the data is year-over-year where applicable):
- AdMob currently serves over 15,000 mobile websites and applications and has received 14.1 billion (!) requests worldwide in the last year
- The number of smartphones went up 13% from 35% to 48%
- Smartphone traffic overall went up 193% (data transferred, number of requests)
- Non-smartphone phones share went down 23% from 58% to 35% (yup, soon everyone is going to have an PreiDroidberry of sorts)
- Android was the fastest growing operating system, up 22% from 2% to 24% (!!!)
- The top 5 Android devices by traffic were:
- Motorola Droid
- HTC Dream (G1)
- HTC Hero
- HTC Magic (MyTouch 3G)
- Motorola CLIQ
- Among the number of requests from smartphones, all non-Android devices posted a decline while all Android ones were up (except for the G1, which was the first generation Android and doesn't really count).