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adidas

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The Adidas GMR is a $40 Google Jacquard tag with a FIFA game tie-in

The Adidas GMR is a $40 Google Jacquard tag with a FIFA game tie-in

Last week, Google's Advanced Technology and Projects unit teased a collaboration centered around its Project Jacquard smart clothing tag featuring sportsgear brand Adidas and video game publisher Electronic Arts. Well, the teasing's over now and what we've got are a new pair of insoles that are meant to get you (or your kids) playing real soccer while also acing virtual soccer in EA Sports FIFA Mobile. Adidas calls it GMR.

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Google, EA Sports, and Adidas are working together on Jacquard-powered smart insoles (Updated)

Google, EA Sports, and Adidas are working together on Jacquard-powered smart insoles (Updated)

Remember the Nike+ tracker device for shoes from the mid-2000s that could record your physical activity when paired to an iPod? Google appears to be working on a similar device, and it has struck a partnership with Adidas and Electronic Arts to make it happen.

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4

Runtastic becomes Adidas Running four years after acquisition

Runtastic becomes Adidas Running four years after acquisition

There are many fitness tracking apps around to monitor your runs, rides, and other workouts. Over the past few years, several of them have been acquired by athletic apparel and footwear manufacturers, which usually made them part of their overall fitness offering. For instance, Under Amour integrated Map My Fitness and Edomondo into its portfolio, and Asics did the same with Runkeeper. Adidas also went shopping back in 2015, when it bought Runtastic. Two years later, the company shut down its miCoach ecosystem, prompting users to migrate to the newly acquired service. The German brand now pushed the integration further, as it officially renamed Runtastic to Adidas Running.

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10

Adidas to shut down miCoach services, users can migrate to Runtastic and get a free Premium membership

Adidas to shut down miCoach services, users can migrate to Runtastic and get a free Premium membership

Adidas bought Runtastic in August of 2015 for more than $200 Millions, and since then, we haven't seen a lot of signs of that acquisition. But that changes now with the news that Adidas will be shutting down its own sports platform and apps, miCoach, and focusing instead on Runtastic.

Compared to miCoach, Runtastic is more developed, has more features and more users, and is compatible and integrated with plenty of third-party apps and accessories. If you ask me, it seems like the better service and Adidas is making the right choice, even if this could anger or annoy some miCoach users.

But thankfully, Adidas is making the switch as smooth as possible.

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InBrief
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Adidas Releases A New, Separate App For Train & Run Beta

Adidas Releases A New, Separate App For Train & Run Beta

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Athletic Apparel Producer Adidas Buys Fitness App Maker Runtastic For Over $200 Million

Athletic Apparel Producer Adidas Buys Fitness App Maker Runtastic For Over $200 Million

Adidas, the company that made your pair of gym shoes and track pants, has purchased Runtastic. It reportedly paid around $239 million to close the deal.

Around these parts, Runtastic is known for having produced a series of great fitness-related apps. There's Runtastic's running app that got the ball rolling, and there are a couple of cycling ones that do the same thing for bikes. Then there are dedicated offerings for pull-ups, push-ups, sit-ups, and squats. Some of Runtastic's apps hone in on specific body parts, such as Butt Trainer, Leg Workout, and Six-Pack Abs.

In a blog post, Runtastic says it will remain its own entity within the Adidas Group.

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12
Adidas Releases An Android Companion App For Its $200 'Smart' Soccer Ball

Adidas Releases An Android Companion App For Its $200 'Smart' Soccer Ball

Remember those baseballs that measured pitch speed with a little LCD screen right on the ball, the ones that only the rich kids on your little league team had? This is the modern, logical extension. For the last year, Adidas has been selling its Smart Ball, a soccer ball (or football, if you insist) with integrated sensors that can detect speed, spin, strike force, and flight time, and a Bluetooth radio to transmit all that data. Previously it was only compatible with the iOS app, but the company has finally released an app for the most common mobile OS on the planet.

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Google Runs A Fit Developer Challenge To Fatten Up The Ecosystem And Make Everybody Healthier

Google Runs A Fit Developer Challenge To Fatten Up The Ecosystem And Make Everybody Healthier

We've all seen it happen. A great technology, service, or platform comes out, but without a solid base of users and apps, it fails to gain traction. Google wants to see the Fit API work out, and developers have been called upon to help make that happen. If you know how to write an Android app, and you've got a great idea for something that will get people off the couch and into the gym, you're invited to join the Google Fit Developer Challenge. There are tons of great prizes, and a select few apps will receive some pretty serious promotional attention.

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