Android Police

Articles Tagged:

ad tracking

32

Google's latest Android ad tracking changes still aren't enough

Google's latest Android ad tracking changes still aren't enough

It's no secret that Google is the world's largest advertising company. It's also clear which way the wind is blowing on ad trackers and cookies (even Google concedes the latter), and Apple has jumped out ahead of most other tech companies in proactively asking users of iOS products if they wish to disable personalized tracking entirely. As part of iOS 14, the company introduced a simple prompt for any app which wishes to track your activity for the purpose of advertising. And, unsurprisingly, the overwhelming majority people have taken Apple up on the opportunity, with over 95% of iOS users allegedly blocking ad tracking when asked by an app for permission.

Read More
66

Nobody wants anything to do with Google's new tracking mechanism FLoC

Nobody wants anything to do with Google's new tracking mechanism FLoC

Google is about to shake up the status quo on tracking with its newly proposed browser-based Federated Learning of Cohorts (FLoC) tracking mechanism, which it introduced as a replacement for the outgoing third-party cookies the advertisement industry still heavily relies on. But many privacy advocates like the EFF (Electronic Frontier Foundation) and search engine DuckDuckGo think FLoC could turn out to be even worse and more invasive than third-party cookies, and most browser makers were fast to join in on that stance. Almost all of them have vowed or at least hinted that they won't support FLoC in their products, including those based on Google's open-source Chromium rendering engine also used in Chrome.

Read More
97

How to enhance privacy on your Android phone

How to enhance privacy on your Android phone

Google ships a ton of free software with Android, but you're still paying for it with your data when you use it. The company can create an incredibly detailed profile of your life thanks to all the details you share with it while browsing the web and using some Google apps. While it's impossible to get rid of all that tracking completely if you don't want to use a custom ROM or switch to iOS, there are a few things you can do to.

Read More
Mastodon