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Articles Tagged:

Ad Fraud

16

Facebook is one of the first ad networks to sue against click fraud

Fraudulent advertising is a big issue all around the web. Particularly click injection fraud is on the rise: Malicious developers create apps or programs that automatically click on invisible ads in their own products. Ad providers think users interacted with the provided content, and thus, they pay out money to said developers. While Google has been cracking down on these practices in the Play Store, Facebook is one of the first companies to file a lawsuit against two developers engaging in click injection fraud.

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58

[Update: Official statement] Evidence points to a Play Store ad fraud scheme by Chinese Baidu spin-off DO Global

For a long time, the Play Store could be considered the wild west of app distribution, especially compared to Apple's inherently more restrictive App Store. Google is working on improvements though and is becoming more stringent on app permissions, among other things. Still, we're back with another ad fraud scheme right inside the Store, following in the footsteps of last year's Cheetah Mobile investigation. Another Chinese app developer, DO Global, is alleged to have added code in its apps that automatically clicks on ads without users' knowledge.

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