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Articles Tagged:

ad blocking

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Google is expanding Chrome's 'intrusive' ad blocking to the rest of the world later this year

Last year Google rolled out what was effectively a built-in adblocker for Chrome — though it only applied to "intrusive" ads that didn't meet the standards set by the Coalition for Better Ads. Initially, this only affected sites in North America and Europe, but yesterday the Coalition for Better Ads (read: Google) announced that it's expanding this to all countries later this year. 

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Google expands Funding Choices to 31 more countries to help publishers offset lost ad revenue

It's an unfortunate fact, but none of your favorite websites — Android Police included — would be able to exist without ad revenue. Nobody likes to be bombarded with ads when they browse the web, which is why most of us use ad blockers. This is great for end users but potentially catastrophic for publishers, and that's why Google's Funding Choices exists.

Even if you aren't aware of it by name, you'll likely have come across it before. When you arrive on a site and a message pops up asking you if you're using an adblocker, that's likely Funding Choices at work.

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Chrome 65 blocks intrusive ads, includes new security features, and more [APK Download]

The beta version of Chrome 65 was released just over a month ago, and now it has graduated to the stable channel. This release includes the much-anticipated ad blocker, as well as a change to Incognito mode and some security improvements. Without any further ado, let's jump right in.

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Chrome Beta 65 blocks intrusive ads, includes new security features, and more [APK Download]

Chrome 64 was just released to the general public, which means Chrome Beta has bumped up to version 65. This new update includes the ad blocker that is expected to go live on February 15, as well as some security enhancements and minor new developer features. Without further ado, let's get into it.

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Google reveals how Chrome's ad-blocker will work when it goes live February 15th

Advertising is the lifeblood of Google, so the company has always had an understandably awkward relationship with ad-blocking software. Google seems to understand why people use ad-blockers, though. There are a lot of terrible ads out there, but blocking them all is bad for Google. That's why Chrome is getting an ad-blocker for "bad ads" soon, and now we know how it'll work.

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WSJ: Google planning to block bad ads in Chrome on desktop and mobile

Advertising is very much a balancing act for websites these days. You want to make enough money from an ad-supported site to cover costs, but you don't want to annoy users to the point they block all your ads. Some websites don't seem to care how much they annoy you, though. Google is reportedly getting ready to take a stand against the worst ads on the web with a built-in ad-blocker for Chrome.

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Multiple Major Newspaper Publishers In The US Tell The Brave Browser To Stop Blocking Ads

Brave Software, the company that recently purchased and rebranded Link Bubble, has a plan to make the Internet a better place by stripping out bad ads and replacing them with good ones.

But there's a problem. According to The Wall Street Journal, 17 major US newspaper publishers want nothing to do with the idea.

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Google Explicitly Bans Ad Blockers From The Play Store, Except All Those Ad-Blocking Web Browsers, Apparently

Google has a brand-new website for content policy on the Play Store that it unveiled today, and that's nice, but nestled away in that news was a far more interesting story regarding ad blockers. Google has long enforced a de facto ban on ad blockers on the Play Store, citing section 4.4 of the Google Play Developer Distribution Agreement, going all the way back to 2013.

This involved a rather convoluted interpretation of a vague policy forbidding apps from interfering with third-party apps or services, but it's the official justification Google has used to date. Now, a new update to the Play Store Developer Policy Center (formerly Google Play Developer Program Policies) makes it clear via an example interpretation of said policy: no ad blockers.

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Report: European Mobile Carriers Are Planning To Block Online Ads At The Network Level

In what would be an extremely controversial move, several European mobile carriers are reportedly working on a system to block online advertisements on their networks. Though none are named in the original report by Financial Times, the operators are said to be cooperating with Israeli startup Shine, who is developing the technology to accomplish the task. While specific timelines and details of the implementation are lacking, this would obviously have wide ramifications.

The report says multiple variations may be brought to market, possibly starting as an opt-in service. While it would block the types of ads you see on Android Police, the sponsored posts you see on social networks would be unaffected.

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