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ad blockers


Chrome to block resource-intensive ads by default in future release

A necessary evil though they may be to support our "free" web services, ads are kind of the worst. Even Google, a company whose very existence is predicated on ad revenue, seems aware of this: after blocking intrusive ads in Chrome, a new Chromium commit shows the company is intent on banishing resource-intensive ads, too.

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Google still plans to kill Chrome's existing adblock APIs

Earlier this year, Google got the internet riled up when it tentatively planned to remove the APIs that content blocking extensions including ad blockers use. The proposed replacement API wouldn't be as powerful or flexible, so both users and developers forwarded their complaints to Google. However, the company is mostly sticking to its guns.

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Google revises proposed Chrome ad blocker changes after public outcry and legal threats

Google is currently in the process of updating the API used by Chrome extensions. This isn't something that typical users would have cared much about, until extension developers pointed out that one of the proposed changes could prevent many content blockers (including uBlock Origin) from functioning. While Google hasn't completely backtracked from its plans, it has made concessions amidst public outcry and legal threats.

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Google Explicitly Bans Ad Blockers From The Play Store, Except All Those Ad-Blocking Web Browsers, Apparently

Google has a brand-new website for content policy on the Play Store that it unveiled today, and that's nice, but nestled away in that news was a far more interesting story regarding ad blockers. Google has long enforced a de facto ban on ad blockers on the Play Store, citing section 4.4 of the Google Play Developer Distribution Agreement, going all the way back to 2013.

This involved a rather convoluted interpretation of a vague policy forbidding apps from interfering with third-party apps or services, but it's the official justification Google has used to date. Now, a new update to the Play Store Developer Policy Center (formerly Google Play Developer Program Policies) makes it clear via an example interpretation of said policy: no ad blockers.

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