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activity cards

2

Google Search makes it easier to find jobs, recipes, and products with new activity cards

Google Search makes it easier to find jobs, recipes, and products with new activity cards

Google introduced activity cards in Search last year to let you quickly revisit results from your previous searches of the same keyword. The company is now expanding the scope of this tailored feed to cover three specific new areas: jobs, recipes, and online shopping — the things people are probably looking for the most while stuck at home during the pandemic.

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33

Google Search undergoing 'fundamental' shift towards more tailored, personalized results — but will that hurt discovery?

Google Search undergoing 'fundamental' shift towards more tailored, personalized results — but will that hurt discovery?

With the growing commercial use of AI, the platforms we use daily are becoming more and more customized. When a social media platform recommends the best content for you, it's distilling out things that you don't like — providing you with that infamous echo chamber effect. Of course, this isn't constrained solely to social networks. Google Search uses AI, as well. In fact, the tech giant has just announced that it's adding several "intelligent" recommendation features to its original product, with a focus on what it calls "longer [search] sessions," that span multiple days. In the announcement blog post, Google calls this a "fundamental transformation" — but is it one that could harm the discovery of different sources and viewpoints?

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