Rich Communications Services, more frequently abbreviated to RCS, is something of a hot-button topic in the mobile tech world right now. It's essentially a replacement for SMS that incorporates a lot of the functions of popular new messaging systems like WhatsApp, supplanting the antiquated text messaging standard with something more capable and flexible. The problem is that "RCS" is something of a generic term, and every gigantic international megacorp and their gigantic international mother wants their own standard.
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