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accelerated mobile pages


Google+ on mobile browsers now supports super-fast AMP links

The Accelerated Mobile Pages standard is slowly proliferating across the web, to the delight of users on metered or slow connections. The "AMP" sites, implemented for large media outlets at the moment, dynamically reformat pages to shrink images, improve readability, and bring load times down to just a second or two even on a slow mobile network. The latest service to get access to the tool is the web-accessible version of Google+. Users on mobile Chrome and other browsers should start seeing the lightning bolt icons for AMP stories (in the lower left of the image above) starting now.

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Google search on mobile rolling out AMP optimized pages for all supported results

If you have never heard of Google's Accelerated Mobile Pages Project, it's exactly what it sounds like. AMP documents are minimal web pages, with the same basic HTML syntax, designed to load as quickly as possible (even at the cost of some functionality). Web developers can create AMP versions of their webpages, with Google mirroring every page on its own servers for the quickest load times possible. For example, here is the AMP version (left) and normal mobile site (right) from Forbes:

screenshot_20160920-141039 screenshot_20160920-142411

What you can't see is that the AMP page loaded in under a second, and the Forbes page took about 20 seconds.

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[Update: APK] Google News And Weather Will Get Some Much-Needed Integration With Accelerated Mobile Pages (AMP) Soon

Google's Accelerated Mobile Pages is a neat idea system that automatically reformats an HTML web page into a light and speedy version ripe for consumption on mobile phones and potentially strained connections. It's a sort of mix between the old dedicated mobile sites (which are often broken and lacking in features) and the newer dynamic formatting (which can be too heavy for a phone browser even when written correctly). The AMP system has been going for a few months now, and Google claims that it has "thousands" of publishers on board.

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Google Makes AMP Launch Official, Prepare For Fast-Loading News Stories In Mobile Searches

We first spotted the rollout yesterday, but today Google made it official that its AMP initiative will be enjoying a wide launch effective immediately. AMP, which stands for Accelerated Mobile Pages, is a new feature to Google's search interface on mobile browsers that will load an optimized version of news articles far more efficiently than the conventional way of navigating to a separate webpage. While Google emphasizes that there is much more to be done, it is going to be prioritizing compatible news and displaying the AMP wording and lightning bolt logo in mobile search by default.

The program involves an open-source, HTML-based format for web developers to use in order to function correctly.

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Google Begins Marking AMP-Enabled Sites With A Green Circle And A Lightning Bolt

Toward the end of last year Google began testing a way to make webpages load faster when you're on a mobile device. How fast? Instantly, ideally. Or at least no more than a second or two. Google calls these quickly-loading sites Accelerated Mobile Pages.

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Google Rolls Out The Accelerated Mobile Pages Project To Help Webpages Load Instantaneously On Your Phone Or Tablet

What's more annoying than a slow webpage? A slow webpage on your phone. Ain't nobody got time for that when a connection is bouncing back and forth between 3G and LTE. And that means a publisher somewhere is missing out on traffic. It's a lose-lose situation.

Unfortunately this is the hole we find ourselves in. Webpages aren't the simple creations they used to be. Sites plug in to other sites, meaning you have to wait for third-party ads, widgets, and comment sections to load up before you can start browsing the way you'd like.

To address this, Google is introducing what it calls Accelerated Mobile Pages.

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