Verizon announced not a second, but its third "unlimited" smartphone plan yesterday, and it goes to show just how meaningless the term has become in the US wireless industry. Verizon's new "above" unlimited plan (the tiers are "go," "beyond," and "above" for those of you playing aspirational-marketing-nonsense-vocabulary at home) is basically America's Most Red Carrier deciding it can cash in on heavy data users to the tune of an extra ten bucks, making it $95 a month.

The "above" plan raises the unlimited (but obviously not unlimited) data cap to 75GB from 22GB, the mobile hotspot allowance to 20GB from 15GB, and tosses in five "TravelPass" roaming days per month.

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