Rumor has it that Amazon is struggling to sell its more expensive Fire tablets. The company has been releasing its Android-operated but Fire OS-coated tablets for a few years with competitive pricing, but even that doesn't seem to be enough to keep it balling as hard as it wants and in the big leagues. Last year, it barely held 1% of the US tablet market according to IDC, compared to Apple and Samsung that had a combined 42% share.
Amazon's Fire HDX 8.9" can go up to more than $500, which may be a bit too much to pay for a screen you consume books and movies on and buy Amazon stuff from.
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