Social audio app Clubhouse was so successful at first that it made some big guns nervous, and a bunch of established apps scrambled to rip it off introduce similar functionality: Twitter got its Spaces and we saw Live Audio Rooms come to Facebook. Since that early 2021 peak in popularity, however, social audio has lost some of its shine — and now we learn Spotify's own Clubhouse challenger, Greenroom, is going away.

Spotify appears to be in the process of renaming Greenroom to Spotify Live, as Bloomberg reports. Creators will continue to organize and create live content with the rebranded app — and that content will be available in the familiar main Spotify app. Evidence for this upcoming change was first spotted by a developer in a beta version of Spotify for iOS. According to Bloomberg's sources, these changes are coming sometime in Q2 2022.

For Spotify, this is a case of working with what you've got. Greenroom didn't offer Clubhouse much competition, but Spotify itself remains hugely popular. Making content from Spotify Live easy for all subscribers to access will likely have some kind of positive spillover effect.

UPDATE: 2022/04/12 14:21 EST BY AROL WRIGHT

Spotify Live is, well, live

It's official now. As announced by Spotify and previously uncovered by reports, Greenroom will undergo a naming change, and the service will now be called Spotify Live. Its standalone app will continue to exist, but some of its features will be integrated into the standard Spotify app.

From the main app, you'll be able to listen to live shows and streams from your favorite creators, but you can only join in a spectator capacity, and only shows from selected creators will be available. If you want to join the host or otherwise interact with the stream, you'll need to download the standalone Spotify Live app.

The app has already been rebranded as "Spotify Live" in the Google Play Store, so it's likely the main Spotify update with live listening capabilities will be landing on your device sooner than later.