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If you’re numb to the OnePlus-style hype train that precedes every major product launch — as we are — you may not have been following the incessant attention-seeking from Nothing ahead of its hardware debut. Rather than buy into all that, we’ve been waiting to see what they actually come up with, and well, I have to say I’m pleasantly surprised.
Nothing's much-hyped ear (1) buds are now available to purchase
They come with ANC and wireless charging for a surprisingly low price
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When Carl Pei left OnePlus and started his own company, we all knew the drill. Nothing employed infamous OnePlus-style hype tactics from the outset, but — thankfully — it's time to finally see what the company has been working on. The Nothing ear (1) seem to have all the features you'd want from a set of true wireless earbuds, and their distinctive design will no doubt elicit the fawning adoration of fashionistas and influencers.
Nothing announces something: Ear (1) earbuds will have ANC and cost $99, coming July 27th
And this is the last we'll cover these drip-fed annoucements until then
Carl Pei's new company Nothing still has, well, nothing to show for itself, though the constant (and frankly quite annoying) drip of marketing in the lead up to its first product's launch has just spat out a new tidbit. Nothing's first product will be an active noise-canceling earbud called the Ear (1), set to cost $99 after it's launched on July 27th.