Motorola figures that if you're buying a brand new Moto X Pure Edition, you could probably find a use for a 3G Moto E as well. It's a great phone to give to a family member, especially as a starter phone. If nothing else, you could use it as a test device or keep it lying in a drawer somewhere as a backup.
So the company is currently offering a free 2nd generation Moto E to anyone who buys a 2014 Moto X Pure Edition.
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