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G7

21

The LG G7's 'Super Bright Display' dazzles, but should be smarter

LG has just launched its latest flagship, the G7 ThinQ. While we weren't really blown away by any of the phone's features during our initial hands-on, it does seem like a solid enough (if not jaw-droppingly impressive) smartphone, delivering some worthwhile upgrades to the LG family of handsets. Among those is the G7's new screen, and while we could obsess over the notch (as seems to be the trend), for the moment we're instead taking a look at the panel's high-brightness output.

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87

The LG G7's questionable 'AI' and a screen notch aren't enough to stand out in 2018

The G7 comes at a time when LG is arguably less relevant than ever in the high-end smartphone space. The V30 seems to have fallen on deaf ears with consumers (so deaf that LG launched it a second time), while the G6 was forced to use an inferior processor, a handicap that wasn't offset by more competitive pricing. Things generally aren't looking great for LG's mobile unit - which has been losing money for years - and it hasn't done a lot to positively differentiate its products from its arch-rival, Samsung, whose phones seem ever-more technically advanced by comparison.

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31

LG talks up the 'Super Bright' LCD on the upcoming G7 ThinQ

LG has waited a bit longer than expected to announce a successor to the G6, but the G7 ThinQ is probably just around the corner. LG has been dropping breadcrumbs in the lead-up to the announcement, and today it's talking about the screen. As previous rumors suggested, it'll be an LCD. However, LG says its "Super Bright Display" technology will offer improved battery life with a brightness of 1,000 nits.

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47

LG confirms the G7 ThinQ will be announced on May 2nd, 2018

The last 3 or 4 years in LG's history have been nothing but baffling to me. I have difficulty understanding how the company that caught my heart with its G2 and G3 smartphones fell so badly in the me-too camp, trying to emulate what has worked for others (mostly Samsung) and hoping that would be a recipe for success. The latest ThinQ brand and push is one more symptom of the same ailment: LG saw that AI was everywhere and wanted to get it on the game. Forget about useful AI, it's another "we have smart things for the sake of smart things" gimmick. Sigh.

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95

LG G7 appears in leak with 'ThinQ' branding

Earlier this year, LG announced the 'V30 ThinQ,' a slightly-upgraded version of the V30 with the ability to detect objects in photos (which was later brought to the original V30). Then, just this week, Evan Blass reported that the company's upcoming flagship would be called the 'LG G7 ThinQ,' indicating it would have those same AI features. Now we have confirmation and more details, thanks to images from TechRadar.

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126

LG G7 CAD renders leak, revealing display notch and headphone jack

The rumor mill for LG's upcoming G7 has had an interesting ride, with reported name changes, scrapping of an existing design, and so on. Most recently, we saw a video leak of the "G7 (Neo)," which was later said by Evan Blass to simply be the standard G7. These latest CAD renderings, courtesy of OnLeaks, confirm what we'd previously seen.

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70

LG will reportedly stick with LCD screens for the G7

Rumors about LG's next flagship have been all over the place. LG was considering rebranding the G series, then the company reportedly started over on the phone. A device called the 'G7 Neo' was privately shown at MWC last month, which had a 19.5:9 OLED screen with a notch. Whatever phone ends up being the G7, it won't have an AMOLED display, according to a new report from The Investor.

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205

LG G7 (Neo) caught on video at MWC sporting Snapdragon 845 and 19.5:9 OLED display with notch

It's been very hard to follow LG's news regarding the future of the Gx series and what its 2018 flagship will be. We first heard that LG wouldn't be calling its next flagship "G7," then that LG has scrapped the in-development G7 for a completely new phone, and most recently that we'll see LG's flagship in June. That's all well and good, but this latest article and video shot by Israeli publication Ynet at MWC 2018 depicts a phone called the G7 (Neo). Interesting.

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