latest
Last year HTC went after the mid-range market with a new product line, introducing the U11 Life a few months after the debut of the flagship U11. And while it did a surface-deep impression of the U11's design, cheap-feeling materials and a price that was just a little too high kept it from really being a competitive option for shoppers on a budget. Now the series is back with the U12 Life, and this week at IFA 2018 we went hands-on with the phone to form some impressions about whether or not this new model will be any more successful.
HTC is continuing its recent attempts to sell phones in the so-called "premium mid-range" market with the newly announced U12 Life. Specs are about what you'd expect for incremental improvement over last year's U11 Life, with a 6" 1080p-equivalent 2:1 display, new dual camera configuration, and Google Pixel-reminiscent two-tone rear design. Unlike last year's model, though, this one won't be coming to the US.