The HTC Desire 610 marked a revival for the "Desire" brand in the US when it came to AT&T in late July. Now a variant, the Desire 612, is finding its way to Verizon Wireless, as the carrier will start selling the handset in just two days. Think of it as largely the same as the version on AT&T, just with more branding and extra red.
The HTC Desire 612 is meant to be an affordable mid-range device.
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The HTC Desire 610 is now available from AT&T, marking the first time in years that the Desire brand has appeared on carrier store shelves in the US. The phone is very affordable, going for just $199.99 without an annual contract. With one, it's only 99 cents.
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American readers might not know this, but HTC just loves the Desire brand name. It's been around since 2010, when the original launched as a slightly modified version of the Nexus One. Since then it's gone through many permutations, like the keyboard-equipped Desire Z (the G2 in the US) and got at One X-style makeover with the Desire X. The 601 brought the family up to the HTC One M7's industrial design, meaning the name has survived two of HTC's complete hardware overhauls.
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