Huawei was one of the world's top smartphone manufacturers only a few short years ago, but ever-increasing trade sanctions by the United States took a toll on the company. Huawei sold off its Honor sub-division late last year to save the budget brand from the same sanctions, and according to a recent interview with Honor's CEO, the move seems to be working.
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In a bid to save its sub-brand from the supply chain woes that have imperiled its phone business in the wake of the US trade ban, Huawei sold Honor to a Chinese government-backed consortium in November of last year. Honor is now launching its first phone as an independent company in the form of the View40 along with a new brand strategy encapsulated by the slogan "Go Beyond."
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