Last year, Huawei sold off its Honor brand of smartphones to a consortium primarily backed by government-back companies to bypass sanctions placed against the company by the US government. Those restrictions have remained in place for Huawei, even as a new administration came into power at the start of this year. Despite the sale, security agencies in the US are considering expanding those sanctions to include Honor.
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Former Huawei sub-brand Honor has just announced its new flagship smartphone lineup. The Magic3 series consists of three phones that can once again boast Google apps and services as well as a packed spec sheet. Each device in the series features a curved-edge display, a powerful Snapdragon 888 Plus chipset, and an impressive selection of cameras, front and back.
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Thanks to the US and other countries' trade sanctions on China-based Huawei, one of the world's biggest phone manufacturers was effectively cut off from Google's proprietary Android software. With few choices remaining, Huawei sold off its Honor sub-brand to a consortium of new owners, effectively making it an entirely new corporate entity. With its B2B relationships restored, the Honor 50 and the 50 Pro are the company's first new Android phones to receive Google apps in almost two years.
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Huawei's unfortunate US sanctions cut the company down in its prime, and we missed out on some of the best Android camera phones ever made because of it. Its sub-brand Honor was putting out products almost as good for a fraction of the price, too. Thankfully, it looks like Honor's next flagship smartphone is going to mark the return of Google apps and services.
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Honor’s range of fitness trackers probably receives the most attention in the budget segment, topped only by Xiaomi's Mi Bands. Until the Band 5, Honor stuck to a pretty traditional design, but that changes this year. The all-new Band 6 comes with a bigger casing that looks more like a smartwatch than a discreet fitness tracker. That radical facelift also means you’ll have to shell out more money this year, but it's still a steal given the bigger display.
Read MoreHuawei was one of the world's top smartphone manufacturers only a few short years ago, but ever-increasing trade sanctions by the United States took a toll on the company. Huawei sold off its Honor sub-division late last year to save the budget brand from the same sanctions, and according to a recent interview with Honor's CEO, the move seems to be working.
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In a bid to save its sub-brand from the supply chain woes that have imperiled its phone business in the wake of the US trade ban, Huawei sold Honor to a Chinese government-backed consortium in November of last year. Honor is now launching its first phone as an independent company in the form of the View40 along with a new brand strategy encapsulated by the slogan "Go Beyond."
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