The new ZenFone 8 comes closest to the mini Android flagship we've been longing for, even though it’s nothing like its big brother with its radical flipping camera mechanism. Both 2021 ZenFone flagships are barely a week old, but the company has already released a big software update, which comes with a slew of new features and general improvements.
Asus has built a steady presence in the mobile industry with help from its recent ROG Phone series. But it's been chasing a general audience (mostly in Asia) for much longer with its Zenfone lineup, attempting to please everyone and usually failing. Now, after a couple of devices with cameras that can flip from back to front, the Taiwanese brand is going small against a tide of big phones with the upcoming Zenfone 8.
Taiwan-based manufacturer Asus is well-known for its PCs and, these days, its ROG Phones for gamers. But it's always had a stake in mobile tilted towards a wider audience, too. That stake gets a major update today with two new entries: the small and powerful Zenfone 8 and the highly-engineered Zenfone 8 Flip.
Asus is still very much an also-ran in the smartphone world, but that gives it the space to try some unconventional designs that many find appealing. Take, for example, the Zenfone 6 and later, which elegantly solves the aesthetic issue of the notch by making its rear camera module flip around to the front when needed. Personally, I think it makes the Zenfone series some of the best-looking Android hardware there is. Asus isn't quite done with this design yet, according to a newly-leaked render of the unannounced ZenFone 8 Flip.