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Gary Busey Talks To His Pants And Thanks The Fish In Amazon's First FireTV Commercial

Gary Busey has carefully crafted a reputation as a lunatic. True, a good part of that might just be his Hollywood persona, but you've got to admit it's entertaining. Someone at Amazon agrees, because they enlisted Mr. Busey's services for one of the first promotions of the new Android-powered FireTV set-top box. In this one-minute spot, Gary Busey talks to a lamp.

https://youtu.be/HHoNQrxG_8M

Amazon takes the initiative here, using a crazy shouting man to illustrate the fact that the competing Roku set-top boxes don't have voice control.

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77

Amazon Announces Android-Based FireTV Set-Top Streaming And Gaming Box – Available Now For $99

Amazon has made it easy to access its streaming content on a number of living room devices, but now it's finally making a play for your TV with its own box – the FireTV. This $99 black box contains a quad-core Snapdragon 600 processor (1.7GHz), 2GB of RAM, optical out, MIMO WiFi, and 8GB of storage. It runs a heavily modified version of Android as the base of Amazon's new content delivery platform.

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