Qualcomm plans its first foray into the consumer electronics market in years — with a device that bears a strong resemblance to Nintendo's wildly popular Switch game console. According to a source familiar with the company's strategy, the Android-powered game console will attempt to showcase the company's Snapdragon chipsets in a less traditional form factor.

The device, which we were able to view non-final images of but cannot share, is immediately familiar to anyone who owns a Switch. Detachable "joycon" style controllers are on the left and right sides of the core console, which resembles a thicker, bulkier smartphone. There's a good reason for that: the company believes that the added thermal headroom a thicker design affords will make its processor run faster and significantly more efficiently than a modern ultra-thin smartphone.