Privacy concerns aside, WhatsApp remains one of the largest messaging services in the world. It's not limited to your friend group, either — thanks to its business-focused platform, communicating with all sorts of retailers online is a cinch. With its latest update, WhatsApp is adding a search feature for businesses for users to discover and contact companies right through the app.
There's no shortage of reasons for why WhatsApp is as popular as it is, but the service's focus on user privacy has got to be one of the big ones. With end-to-end encrypted messages, people using the app can feel secure that their messages are headed right to the eyes of their intended recipient, without the risk of any looky-loos peeking along the way. Now Facebook's talking about its plans for taking that kind of protection to its next logical step, as end-to-end encryption expands to cover WhatsApp backups.
After rolling out the ability to migrate your chats from iPhones to selected Samsung devices, WhatsApp is now working on letting you move your chat history from Android to iPhone. The first signs of this feature have been discovered in the latest build of WhatsApp beta for Android.
Most modern messaging clients make it easy to see when your friends were last online. It's a helpful clue, letting you know if you should expect a quick response. Not everyone needs to know you were up until 4 AM the previous night, though. WhatsApp is about to make it a lot easier to manage who can and can't see your profile information, including the last time you logged on.
Buried within Samsung's latest Galaxy Unpacked event was some big news: WhatsApp was finally making it possible to jump from iOS to Android with all of your messages in tact. If your message library has been holding you back from switching phones, this is an exciting announcement, but you'll need to be moving to a Samsung phone to do it.
Amazon is kind of a big deal: while building a gigantic retail sales empire, it managed to compete with Google on multiple fronts (Android devices, cloud services, online advertising). But that retail empire thing is still the company's bread and butter, which is why the official Amazon shopping app is its first to pass 500 million downloads on the Play Store.
WhatsApp's interface is starting to look dated, especially now that Google has announced the latest iteration of its design guidelines during its developer conference, Material You. But the messenger app is making small adjustments here and there to keep things fresh, like new wallpaper theming options. And as spotted by WABetaInfo, voice messages are in for a tweak next.
If you spend enough time using social apps, you get used to certain UX patterns. One example is the ability to react to a message or post — think Instagram or Twitter DMs — but you don't see it so much with more traditional chat apps. WhatsApp would like to change that, however, and is working to bring message reactions to its app.