O no. Netflix doing the purge?!? pic.twitter.com/XXlHtfgfsy
— chante most (@DOP3Sweet) March 9, 2021
A new post-login screen has caught some freeloaders by surprise, telling them they need to live with the owner of the Netflix account to continue watching before being given options to receive a one-time code via email or text or to verify ownership later. Interestingly, the prompt also gives the user a chance to sign up for a free 30-day trial — something the company doesn't give for new users at large these days. GammaWire reports from some users who saw the screen that they didn't see it recur as of yesterday.
Showbusiness in the streaming age has matured to the point where all of the major players are slowly but surely re-siloing their big franchises. Netflix sticks out as the sore thumb in terms of pricing while it attempts to commit billions in capital every year to produce and acquire content as it competes with studios standing on boatloads of broadcast favorites and original spin-offs.
— SmiteBets (@SmiteBets) March 9, 2021
If this new prompt begins to appear across the user base, we may be seeing a shift in how Netflix plans on growing — unless people suddenly have more money to spend on all these streaming services, that is. Other than that, keep in touch with your account holder.