Nostalgia can be a powerful marketing tool, and it looks like the folks behind Google Photos have caught onto this. Following some of the earlier customized collections of memories the app has been offering up for users, Google Photos is picking up a few new stories focusing on scenic sunsets and bar games: "The magic hour," "Let's play," and "What's cookin'?."

If those names didn't drop any hints, the first memory revolves around the golden hour and showcases some brilliant hues that you may have captured during sunrises or sunsets. This is the most picturesque set of memories that Google Photos has shown me yet.

The second memory, "Let's play," should not be mistaken for the "Out to play" memory that we've seen before. As 9to5Google points out, it showcases pictures of popular bar games like pool, billiards, and snooker. Considering that bar nights don't come up quite as often now, this one may be a little bittersweet.

Image: 9to5Google

The pandemic has pushed a lot of us to don aprons and spend more time cooking meals. This third new memory collection — “What’s cookin’?” — pays homage to these kitchen escapades. It contains images of food being cooked, and probably even of those dishes that you really, really messed up (don’t worry, you’re not the only one).


Like most other memories, you may not see any one of these just yet, even though you may have enough pictures in each category to warrant them. Keep an eye out for these and more as Google is always whipping up new collections.

New memory collection

The article has been updated with a newly spotted memory collection.

Google Photos
Google Photos
Developer: Google LLC
Price: Free
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