Consumers rely on Google Maps for up-to-date information about local businesses. In these uncertain economic times, supporting local business owners has become even more of a priority for many people. Now Google is introducing a new identity attribute to highlight Black-owned stores in communities across the United States.

Beginning today, merchants with a verified Business Profile can add a Black-owned business attribute to their profile. Google says it is also integrating the attribute into the Grow With Google digital skills training program as part of its $300 million pledge to support underrepresented entrepreneurs. When the attribute is added to a profile, users on Maps and Search will see an icon and a label identifying the business as being Black-owned.

This new identifier comes at a time when US race relations are under scrutiny following the killing of George Floyd. It joins other icons that highlight unique traits of local businesses, such as the women-led attribute, added back in 2018 in honor of International Women's Day. It's a small thing, but Google says this addition will help make its products more inclusive, as well as help consumers identify and support Black small business owners in these trying times.

Source: Google