There’s simply no dearth of Easter eggs across Google’s software products. This penchant for hidden quirks appears to have found its way into the newest Pixel range with a cool new Easter egg that involves a Pixel 4 retail box, Google Lens, and some AR chops. This one, however, isn’t as engaging as Google app’s Flappy Bird-like game, but it’s still interactive enough to serve Google’s marketing purpose.

The Pixel 4’s retail box has a product shot covering nearly its entire back. Scanning it using Google Lens will animate the image with a striking augmented overlay before welcoming you to #teampixel. Then a vertically scrolling slideshow of photos clicked on Pixels takes over with a text encouraging you to follow Google Pixel on Instagram. Tapping on any of these slides shows a Lens card that leads you to the Instagram account, which is constantly updated with photos taken by Pixel users worldwide.

Lens and ARcore got major feature bumps at this year’s I/O, and it seems those are being put to use to enable this Easter egg’s AR experience. As you can see in the included video, the overlay has a fine quality and it (mostly) maintains its original position even when the phone is moved around. Google brought a similar feature a while back when scanning the NBA logo with Lens showed a short animation and relevant game stats.

Google Lens
Google Lens
Developer: Google LLC
Price: Free