The Elite 65t from Danish audio brand Jabra stand among the very best true wireless earbuds on the market, with great sound, decent battery life, and better call quality than the competition. At IFA 2019 in Berlin, Jabra has unveiled an intriguing follow up — the Elite 75t earbuds are 20% smaller, have been designed for greater comfort, and will get up to 7.5 hours on a single charge or 28 hours altogether with what's in the case.

It's instantly noticeable how much more compact this new pair is, and not just the earbuds themselves but the case too. Thanks to some nifty engineering work, the four mics have been moved to allow for a shorter stem jutting out without loss of call quality. Jabra's noise and wind-reducing algorithms should also remain unaffected. The large button is also no different, allowing for the same easy controls as before. Further research on different ear shapes has led to a refinement of the profile and fit, addressing feedback from some users who found the 65t uncomfortable when worn for long periods.

Left: New vs Old.  Right: Old vs New. (Confusing, I know.)

Despite the more diminutive size, Jabra has still been able to increase the battery life in the 75t by 50%, up from 5 hours to 7.5 hours on a single charge. The case, which thankfully includes a USB-C port this time around, extends the total battery life to 28 hours. Fast charging gets you an hour of playback from a 15-minute top-up. Other improvements to the case include magnets to hold the earbuds in place and to keep the lid closed — some nice little details that add to the high-quality look and feel.

Many of the other specs from the 65t are carried over here, such as IP55 dust and water resistance, Bluetooth 5.0 connectivity, one-touch access to Google Assistant or Alexa, and the excellent in-app equalizer. While we weren't allowed to listen to them yet, I tried them on for size and they do indeed feel more comfortable than the previous generation. The case is also more pocketable and has a more premium feel to it, so I think Jabra could be on to a winner considering how well-regarded their past efforts have been. The recent Elite 85H ANC over-ear mode impressed David no end when he reviewed them, and I think we can expect a similar level of quality here.

Along with all the improvements comes an inevitable price hike. The Elite 65t retails for $169 / €169, and they aren't going away so you'll still be able to get them if you'd prefer. The new Elite 75t model will cost $199 / €199 when they go on sale in mid-October with Titanium Black and Gold Beige colors on offer. Best Buy will have an exclusive fully black model available too. The price hike might put some people off, but they're still cheaper than some rival high-end models and Jabra's previous form would suggest they'll probably be worth it. Moreover, a separate model with a wireless charging case will also come down a little later, further adding to its AirPod-killing credentials.

Find out more on Jabra's site.

Press Release

Jabra Launches Elite 75t - Fourth Generation True Wireless Earbuds

New earbuds feature 50 percent more battery and a 20 percent smaller design

- Smaller, compact earbud shape tested for optimal comfort and secure fit

- 50 percent more battery life and 20 percent smaller than the Jabra Elite 65t

- Up to 7.5 hours battery life that extends up to 28 hours with charging case

- Premium sound and four-microphone technology for crystal-clear calls

- Customize your music listening experience via the Jabra Sound+ app

BERLIN, Sept. 5, 2019 /PRNewswire/ -- IFA -- Jabra, a leader in personal sound as well as office solutions, today announces the next generation true wireless earbuds, the Jabra Elite 75t. Engineered to last longer and designed to fit better, the Elite 75t takes things up a notch, building on the same great calls and music that fans of the "award-winning" Elite 65t have come to love. The Elite 75t offers a notably longer battery life and a smaller, more secure, comfortable fit.

Fuelled by 150 years of audio engineering excellence, Jabra has a proven track record within true wireless. The Elite 75t leverages a lower power platform and connectivity technology from sister company GN Hearing as well as miniaturization know-how built up from four generations of true wireless Elite products.

The Elite 75t is specifically designed to provide enhanced comfort through its optimal earbud shape and size. The earbuds have been extensively tested for a secure fit, so users can be confident that the earbuds will stay put. The sleek design and ergonomic shape make the Elite 75t ideal for music and calls for extended periods of time.

Determining key user needs
Jabra developed a comfort and fit simulation model based on thousands of ear scans from global users to determine the most optimal 3D shape and size that fits ears comfortably across a range of users. Taking it one step further, Jabra also collated valuable insights on user needs and preferences to determine the primary barriers to a true wireless experience.

Jabra is seeking to address consumer demand for more battery life, better fit and ease of connectivity with the newest addition to the Elite range. The Elite 75t offers up to 28 hours of battery life with the charging case and 7.5 hours without. The earbuds feature fast USB-C charging to ensure users will never run out of battery when on the go. Based on consumer feedback, Jabra also enhanced the ease of use of the charging case by ensuring easy access and adding magnets. A wireless charging variant will also be introduced to the market at a later date.

Innovative engineering ensures that the new compact size continues to deliver the fundamentals consumers expect from Jabra, namely – robust connectivity, durability, ease of use and a superior audio experience. The 4-microphone technology, enhanced with Jabra's latest noise and wind reducing algorithms, make the Elite 75t perfect for taking phone calls in busy environments.

René Svendsen-Tune, CEO at Jabra, said, "Our biggest news at IFA 2019 is also our smallest yet and is a result of our dedication to listening to and providing for changing customer expectations for a truly wireless experience. Taking a great product and making it better is a complex undertaking and that is exactly what we have achieved today. We have elevated the earbud experience to ensure the most comfortable and long-lasting solution for on-the-go lifestyles. We are excited to welcome the Elite 75t, our newest, most innovative addition to our award-winning Elite range," he added.

Users can instantly connect to Alexa, Siri® or Google Assistant™**, quickly accessing the information they may need – from setting appointments, to finding nearby events or having messages read out. Furthermore, Bluetooth 5.0 allows users to seamlessly connect the Elite 75t to their smartphones.

The Jabra Sound+ app allows users to choose their voice assistant, customize their music profile with the equalizer, modify how much nearby noise they want to hear (HearThrough), adjust their calls experience, keep track of battery charge and much more.

The Elite 75t will be available in three colors (Black, Titanium Black and Gold Beige), including one exclusive to Best Buy (Black).

Key features and specifications:

Updated Size: New compact earbud shape tested for comfort and secure fit
Battery: Up to 7.5 hours battery life in a single charge, up to 28 hours with the charging case and fast USB-C charging
Microphones: Four-microphone technology for crystal clear calls even in noisy and windy environments
Personalize: Music your way with the customizable equalizer, available in the Jabra Sound+ app, available on iOS and Android devices
Durability: IP55-rated durability and two-year warranty against dust and water*
Voice Assistants: One-touch access to Amazon Alexa, Siri® and Google Assistant™**