Hue products are known for their reliability, ease of use, and integration with third-party solutions. However, they typically require a Zigbee hub to function, which makes a Hue setup quite pricey if you're only looking at buying a couple of bulbs. The competition has long offered lights that connect directly to a Wi-Fi router or your phone over Bluetooth, and Philips is finally giving in by announcing a range of bulbs that don't need a hub to function — even though they can also work with one.Unlike traditional Hue Bulbs that rely on the Zigbee protocol to communicate with the Hue bridge, these bulbs can forego the hub entirely and connect directly to your handset using Bluetooth Low Energy 4.0. Additionally, they work with Alexa and Google Assistant, both on phones but also smart speakers. Indeed, just like the GE C-Life, they can be controlled directly by the entire Google Home and Nest Hub lineup, as well as third-generation Echo Dots, Echo Plus, and second-generation Echo Show products, so your phone doesn't need to be within range if you want to adjust them. Plus, if you're an Echo user and purchase the lights from Amazon using the same account associated with Alexa, the lights will automatically be paired with your speaker when they ship.

In terms of features, the lights are controlled by the Philips Hue Bluetooth app, which is separate from the standard Hue software, as it needs to establish a direct link with them. It can connect to multiple Bluetooth bulbs to turn the lights on and off and manage their brightness and color settings. It also supports preset scenes to match your preferences. Lastly, even though the bulbs are controlled through an app or smart speaker, they work with multiple users, so anybody in your household will be able to turn them on and off using their device.

While these Bluetooth lights are convenient, especially because they work directly with smart speakers, you need to keep in mind some of their limitations: If the bulbs are only connected over Bluetooth, they won't work with other services such as IFTTT, Friends of Hue, motion sensors, and may not integrate with some of your routines, as there won't be a Hue bridge to relay this information to them. However, you can upgrade to the full experience and link them to a Hue bridge, which will enable you to connect them to other smart accessories and third-party solutions.

For the time being, the Bluetooth lineup consists of three color variants: White, White Ambiance, which lets you switch between bright and warm shades of white, and White and Color Ambiance, which is capable of producing millions of colors and shades of white. They're available today for $14.99, $29.99, and $49.99, respectively and come in A19 and BR30 shapes. The company will also expand its Bluetooth-enabled range with new products this year and in 2020.

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