To say that Google's and Amazon's relationship has been going through a rough patch over the past couple of years would be an understatement. The two companies have been on a path of mutual destruction, causing services of one to disappear from devices of the other, and vice versa. It looked like a resolution was nowhere in sight, so you can imagine our surprise when we saw the news that Google and Amazon have finally kissed and made up.
In a mutual announcement, the two online giants have revealed that they're collaborating on bringing their services to the other's devices. "In the coming months," the YouTube app will be coming back to the Fire TV (Amazon's devices and Fire TV Edition smart TVs). It will be followed later this year by the YouTube TV and YouTube Kids apps as well.
On Amazon's side, the Prime Video app will add support for casting "in the coming months," thus supporting Google's first-party Chromecasts and other Chromecast built-in devices. The app will also be more broadly available across Android TV units and no longer limited to a few models like the NVIDIA SHIELD, for example.
The announcement didn't make any mentions of music services, but at least there's hope that Amazon Music could one day be supported on Google Home, or YouTube Music on Alexa-powered speakers.
Alternate title (Credit - Scott Scrivens): Amazon and Google changed their status to ’In a relationship’
Amazon and Google Announce Official YouTube Apps to Launch on Fire TV; Prime Video App Coming to Chromecast and Android TV
The official YouTube apps will be available on Fire TV in the coming months, giving users seamless access to a world of entertainment – including music videos, their favorite creators, movies, shows, news, live sports and more
Prime members streaming to Chromecast and on Android TV devices will have unlimited access, in the coming months, to thousands of titles and Amazon Originals including Golden Globe-winning The Marvelous Mrs. Maisel, Tom Clancy’s Jack Ryan, Homecoming, Hanna and The Widow
SEATTLE & MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Today, Amazon (NASDAQ: AMZN) and Google (NASDAQ: GOOGL) announced that in the coming months, the two companies will launch the official YouTube app on Amazon Fire TV devices and Fire TV Edition smart TVs, as well as the Prime Video app for streaming to Chromecast and Chromecast built-in devices. In addition, Prime Video will be broadly available across Android TV device partners, and the YouTube TV and YouTube Kids apps will also come to Fire TV later this year.
“We are excited to work with Amazon to launch the official YouTube apps on Fire TV devices worldwide,” said Heather Rivera, Global Head of Product Partnerships at YouTube. “Bringing our flagship YouTube experience to Amazon Fire TV gives our users even more ways to watch the videos and creators they love.”
“We’re excited to bring the Prime Video app to Chromecast and Android TV devices, and to give our customers convenient access to the shows and movies they love,” said Andrew Bennett, Head of Worldwide Business Development for Prime Video. “Whether watching the latest season of The Marvelous Mrs. Maisel, catching teams go head-to-head on Thursday Night Football or renting a new-release movie, customers will have even more ways to stream what they want, whenever they want, no matter where they are.”
Official YouTube App on Fire TV
The flagship YouTube app will be the easiest way for users to watch all of their favorite YouTube content on Fire TV. Users will be able to sign in to their existing YouTube account, access their full library of content, and play videos in 4K HDR at 60 fps on supported devices. In addition, standalone YouTube TV and YouTube Kids apps will also launch later this year on Fire TV devices and Fire TV Edition smart TVs where available.
Prime Video App on Chromecast and Android TV
Chromecast and Chromecast built-in users, along with Android TV users, will have easy access to the Prime Video catalog including the latest seasons of Amazon Originals like The Marvelous Mrs. Maisel, Hanna, Homecoming, Bosch, Catastrophe and The Grand Tour,along with Amazon Original movies like Donald Glover’s Guava Island, and Academy Award-nominated films like The Big Sick and Cold War. Prime Video offers users exclusive features like X-Ray as well as access to 4K titles included with Prime at no additional cost. With Prime Video users can also rent or purchase titles or choose from more than 150 Prime Video Channels including Showtime, HBO, CBS All-Access, Cinemax and STARZ.
Android TV is a trademark of Google LLC.
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit www.amazon.com/about and follow @AmazonNews.
Google’s mission is to organize the world’s information and make it universally accessible and useful. Through products and platforms like Search, Maps, Gmail, Android, Google Play, Chrome and YouTube, Google plays a meaningful role in the daily lives of billions of people and has become one of the most widely-known companies in the world. Google is a subsidiary of Alphabet Inc.