The Roku Channel started off as the streaming equivalent of the DVD bargain bin at your local Walmart, but it was free for anyone who owned a Roku streaming device. Earlier this year, Roku started adding external (paid) services to the channel, allowing users to watch Showtime and Starz content without downloading additional channels. Now two more subscriptions are on the way — HBO and Cinemax.
HBO is available as an optional subscription in The Roku Channel, starting today. Both HBO Go and HBO Now have been available as separate channels for several years, but now Roku users won't have to download anything extra or create more accounts. However, HBO subscriptions signed up from Roku are only accessible through The Roku Channel.
Roku also revealed that Cinemax will be added to the mix, but didn't say exactly when. Unlike HBO, Cinemax doesn't already have a Roku channel available for download. It's currently only available on Roku as a package for other streaming services like Hulu, PlayStation Vue, and Amazon Prime.
LOS GATOS, Calif.--(BUSINESS WIRE)--Roku, Inc. (NASDAQ: ROKU) announced that HBO will be available via Premium Subscriptions on The Roku Channel starting today, making it easy to access all of HBO's groundbreaking original series in their entirety, plus hit movies, documentaries, live programming, and more. Additionally, Cinemax will soon be available via Premium Subscriptions on The Roku Channel. HBO joins an array of 25+ popular premium subscriptions already available on The Roku Channel.
“The Roku Channel delivers a single destination to discover great free, ad-supported and premium subscription entertainment,” said Rob Holmes, Vice President of Programming and Engagement, Roku. “We are expanding Premium Subscriptions on The Roku Channel by making HBO more easily available to The Roku Channel’s highly engaged user base.”
Users of The Roku Channel can easily browse HBO via Premium Subscriptions and then trial HBO for free for seven days. Following the seven-day trial, subscribers will be charged $14.99 per month. The Roku Channel offers a single destination for both free and premium movies, shows and other great content. Customers can easily browse all content, even those from Premium Subscription services, without needing a subscription. Once users are ready to subscribe to Premium Subscriptions via The Roku Channel, they can take advantage of our “one-click” signup and subscriptions can be easily managed through the “My Account” section on Roku.com. Premium Subscriptions are only viewable within The Roku Channel.
“Just in time, The Roku Channel users will have a chance to watch the final season of Game of Thrones on their favorite platform,” said Jeff Dallesandro, Senior Vice President, Worldwide Digital Distribution and New Business Development, HBO.
The Roku Channel provides users access to 10,000+ free, ad-supported movies and TV episodes as well as Premium Subscriptions. It is a top 5 channel on the Roku® platform by active account reach. The Roku Channel’s easy-to-navigate, content-first interface, allows users to discover free, ad-supported entertainment as well as premium services in a single destination without having to switch between multiple streaming channels.
About Roku, Inc.
Roku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and Roku TV™ models are available around the world through direct retail sales and licensing arrangements with TV OEMs and service operators. Roku TV Wireless Speakers are available direct from the company. Roku is headquartered in Los Gatos, Calif. U.S.A.
This press release contains “forward-looking” statements that are based on our beliefs and assumptions and on information currently available to us on the date of this press release. Forward-looking statements may involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from those expressed or implied by the forward-looking statements. These statements include but are not limited to the features, benefits, impact and availability of Premium Subscriptions, including HBO and Cinemax, on The Roku Channel and the content available through Premium Subscriptions. Except as required by law, we assume no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in the forward-looking statements, even if new information becomes available in the future. Important factors that could cause our actual results to differ materially are detailed from time to time in the reports Roku, Inc. files with the Securities and Exchange Commission, including our Form 10-K for the year ended December 31, 2018. Copies of reports filed with the SEC are posted on Roku’s website and are available from Roku without charge.
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