Razer has announced that it's joining forces with Tencent to spearhead future innovation in the mobile gaming space. The two companies will work together to improve each other's products and better serve the world's 2.4 billion mobile gamers.
With the rising popularity of gaming phones, it's hardly a surprise to see Razer teaming up with PUBG Mobile's developer Tencent. Razer already has two gaming phones under its belt, which shows a substantial commitment to the mobile gaming space, and with PUBG Mobile's popularity, it would seem Tencent has a lot to gain by partnering with a gaming peripheral manufacturer that also happens to produce gaming-centric smartphones.
This collaboration will focus on three areas, hardware, software, and services. The two companies will work together to optimize Tencent's games for Razer's hardware. It would also appear that Tencent's games will be prepared for release on Razer’s mobile game platforms and the Razer Cortex mobile game launcher. Both companies will also look into ways to tie Razer's RGB lighting and THX Spatial Audio to Tencent's games. Of course, additional monetization opportunities will be explored in the future, including integration with some of Razer's existing services.
Past these few details, today's announcement doesn't provide much more information to go on. At the very least this news could hint that the Razer Phone 3 is indeed not dead. While I can't say I'm a fan of the current crop of gaming phones, maybe this newly-announced cooperation will lead to something better in the future. After all, I'm sure there are plenty of gamers out there that would love to see mobile gaming grow beyond its current limits and poor controls.
Razer Announces Mobile Gaming Collaboration with Tencent
The world’s leading lifestyle brand for gamers join forces with the world’s biggest game platform to supercharge mobile gaming
March 21, 2019 04:51 AM Eastern Daylight Time
SAN FRANCISCO--(BUSINESS WIRE)--Razer™ (1337.HK), the leading global lifestyle brand for gamers, today announced a collaboration with Tencent Holdings Limited (“Tencent”), a leading provider of Internet value added services in China, to bring the mobile gaming experience to the next level.
The two companies will combine their strengths to serve the world’s 2.4 billion active mobile gamers1 by pushing the boundaries of mobile gaming hardware, software and services.
Tencent is the global publisher for blockbuster mobile titles like PUBG Mobile and Honour of Kings (also known as Arena of Valor in other markets).
Razer launched the world’s first gaming smartphone in 2017 and defined an all new category of gaming smartphones with many other companies quickly following to release gaming phones. Today, having definitively pioneered the gaming smartphone category, Razer is taking its mobile gaming strategy to the next level to focus on an ecosystem approach to mobile gaming.
THREE AREAS OF COLLABORATION
The collaboration between Tencent and Razer will focus on the following areas:
Tencent will work closely with Razer to optimize Tencent mobile games for Razer’s hardware, including the Razer Phone and mobile accessories such as mobile game controllers designed by Razer.
The collaboration will also see both companies working together on optimizing Tencent’s mobile games for Razer’s mobile game platforms and the Razer Cortex mobile game launcher. Razer Cortex is a powerful Android mobile game launcher that optimizes mobile game performance, recommends the latest and greatest gaming deals and launches games from one single location.
Both companies will also explore the use of Razer technologies within Tencent mobile games – such as Chroma RGB lighting as well as THX Spatial Audio from Razer’s audio technology subsidiary THX Ltd.
As part of the collaboration, Tencent and Razer will also explore additional monetization opportunities for mobile gaming including integrating Razer services and more.
“Mobile gaming keeps growing at an incredible pace and at Razer, we are poised to be a leader in the segment. We have been working with Tencent since 2008 and are excited to now enter into a collaboration with them to spearhead future innovation in the space,” said Min-Liang Tan, Co-Founder and CEO of Razer. “With the strengths of Tencent and Razer combined, we are going to supercharge the mobile gaming industry.”
Razer™ is the world’s leading lifestyle brand for gamers.
The triple-headed snake trademark of Razer is one of the most recognized logos in the global gaming and esports communities. With a fan base that spans every continent, the company has designed and built the world’s largest gamer-focused ecosystem of hardware, software and services.
Razer’s award-winning hardware includes high-performance gaming peripherals, Blade gaming laptops and the acclaimed Razer Phone.
Razer’s software platform, with over 60 million users, includes Razer Synapse (an Internet of Things platform), Razer Chroma (a proprietary RGB lighting technology system), and Razer Cortex (a game optimizer and launcher).
In services, Razer Gold is one of the world’s largest virtual credit services for gamers, and Razer Pay is the e-wallet designed for youth and millennials.
Founded in 2005 and dual-headquartered in San Francisco and Singapore, Razer has 15 offices worldwide and is recognized as the leading brand for gamers in the USA, Europe and China. Razer is listed on the Hong Kong Stock Exchange (Stock Code: 1337).
Razer - For Gamers. By Gamers.™